Playbooks

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What you can learn from the FT Web app: interview with Steve Pinches

The success of the award-winning FT Web app should make all companies re-evaluate their plans to develop a native app for each niche smartphone platform.

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Free best practice paper: Spread the mobile love

Every event, festival and holiday in the calendar presents an opportunity for Mobile Promotions. Here’s how to plan and execute yours successfully.

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A Three Step Guide to Usability on the Mobile Web

Designing mobile sites is a different kind of web design. Much like your first experience of designing for the desktop web, it can be both exhilarating and daunting.

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Mobile SEO Best Practices

A set of a simple, non-technical SEO principles and guidelines that can be applied to mobile web site development today...

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