"Been There, Seen It, Done It. Let’s Go!" Down to earth, practical advice on mobile web marketing from the world’s top practitioners; plus insight into what the future will hold.
The success of the award-winning FT Web app should make all companies re-evaluate their plans to develop a native app for each niche smartphone platform.
10 Reasons why mobile analytics are mission critical to a sustainable mobile strategy: Michael Ricci, Webtrends
The more companies invest in mobile, the more important it is that they measure what works and what doesn’t, what the customer likes and doesn’t and what delivers ROI and what doesn’t.
mobiThinking guide to mobile agencies: the top agencies for mobile marketing, advertising and services
This guide profiles in-depth 15 of the world's biggest and best mobile agencies, asking the need-to-know questions that help brands and agencies pick the right partner for mobile marketing, advertising or services. Profiled agencies includes The Hyperfactory (new), Golden Gekko (new), Mobiento (new), Grupo.Mobi (update), Mobile Dreams Factory (update), Hungama, 2ergo, Mobext, Mobile2Win, Mobilera, Sponge, Ogilvy & Mather, BBH, PhoneValley and Clanmo.
Smartphones, mobile apps, remote data, consumerization of IT and the rise of malware and criminal intent presents a lethal cocktail of security threats to the consumer, corporation and the mobile networks, warn experts.
What key criteria make up the DNA of a truly mobile city, and which cities present the best examples today?
As quickly as mobile Web traffic grows, so mobile devices become increasingly fragmented. With a vast array of screen sizes, operating systems and capabilities, it is essential for your Website to detect and react to the specific device each of your mobile visitors is using.
Mobile devices are personal, always on, always with the patient and are location-aware; the patient can use them for self-help or to communicate with a professional; and/or to monitor the health of the patient – this makes the cell phone a much more appropriate device for remote healthcare than any other mass media, be that print, radio, TV or even PC.
Whatever your target market, there is one device they are likely to have by their side all the time, everywhere. With many audiences, such as youth or jet-setting business men, mobile could be the only channel by which you can reach them. Yet, while m-research offers excellent reach and much speedier response rates than other forms of market research, it still has many limitations – not least that little screen.
Everything you need to know about mobile barcodes – a great way to promote your mobile site, entice people into store with m-coupons or automate your event ticketing, stock control or logistics. What are mobile barcodes? How do they work? Who uses them? What types of code are there? Plus lots of best practice tips for using mobile barcodes.