Best practices
"Been There, Seen It, Done It. Let’s Go!" Down to earth, practical advice on mobile web marketing from the world’s top practitioners; plus insight into what the future will hold.
Winners of the World Summit Mobile Awards (WSA) 2010 with case studies and videos
December 2010: these excellent and truly global mobile awards showcase the very best in m-inclusion & empowerment; m-government & participation; m-environment & health; m-learning & education; m-business & commerce; m-media & news; m-tourism & culture; m-entertainment & lifestyle. Prepare to be educated and inspired by the winners.
Winners of the MMA Global Mobile Marketing Awards 2010 with case studies and videos
November 2010: videos/case studies of winning campaigns include: Texaco (Inalambria), Mr Price Group, Maruti Suzuki (Affle), Carefree (Ginga Mobile), IKEA (Mobile Dreams Factory), BK (Crispin Porter and Bogusky), Maurices (MS&L), MTR Mobile (Cherrypicks), Cornetto (Mobilera), Pepsi (Madhouse).
All about the design – top tips for designing mobile sites and apps from the professionals
Design for mobile. Focus on the context of the typical customer, the unique opportunities and limitations of mobile devices, the nuances of touch-screen interfaces and those imprecise tools we call fingers and thumbs.
The insiders' guide to mobile marketing using SMS: the golden rules and top tips
When it comes to mobile messaging, the lowly SMS is still king. Despite the stunning growth of mobile: email, Web, applications, IM, social media and multimedia messaging, consumers still love text… and so should marketers.
The insider's guide to banking the unbanked
There are more than twice as many people in the world with mobile phones than people with bank accounts. This means that mobile has the potential to play a major role in bringing financial services to the world's unbanked population.
The insider's guide to mobile social networking: the 10 Ps
Mobile users spend more time on social networks than PC Web users. Now that we've got your attention… here are 10 things that marketers need to know about social networking from the experts.
How top football (soccer) clubs such as Real Madrid and Everton use mobile to engage fans
When it comes to mobile Web, SMS alerts, social networking, content distribution, apps, opt-in marketing and Bluetooth, all companies can learn from football clubs – get the low-down from experts at Real Madrid, Everton and more.
10 tips: Using location to know and serve your mobile customer better
How much more relevant would you be if your customer communications arrived at the right time and right place?
The Italian case: best practices and missing steps to untap the potential of Mobile Government
Some live examples of how Italy is implementing mobile technologies to provide better services to the citizens
