"Been There, Seen It, Done It. Let’s Go!" Down to earth, practical advice on mobile web marketing from the world’s top practitioners; plus insight into what the future will hold.
December 2010: these excellent and truly global mobile awards showcase the very best in m-inclusion & empowerment; m-government & participation; m-environment & health; m-learning & education; m-business & commerce; m-media & news; m-tourism & culture; m-entertainment & lifestyle. Prepare to be educated and inspired by the winners.
November 2010: videos/case studies of winning campaigns include: Texaco (Inalambria), Mr Price Group, Maruti Suzuki (Affle), Carefree (Ginga Mobile), IKEA (Mobile Dreams Factory), BK (Crispin Porter and Bogusky), Maurices (MS&L), MTR Mobile (Cherrypicks), Cornetto (Mobilera), Pepsi (Madhouse).
Design for mobile. Focus on the context of the typical customer, the unique opportunities and limitations of mobile devices, the nuances of touch-screen interfaces and those imprecise tools we call fingers and thumbs.
When it comes to mobile messaging, the lowly SMS is still king. Despite the stunning growth of mobile: email, Web, applications, IM, social media and multimedia messaging, consumers still love text… and so should marketers.
There are more than twice as many people in the world with mobile phones than people with bank accounts. This means that mobile has the potential to play a major role in bringing financial services to the world's unbanked population.
Mobile users spend more time on social networks than PC Web users. Now that we've got your attention… here are 10 things that marketers need to know about social networking from the experts.
When it comes to mobile Web, SMS alerts, social networking, content distribution, apps, opt-in marketing and Bluetooth, all companies can learn from football clubs – get the low-down from experts at Real Madrid, Everton and more.
How much more relevant would you be if your customer communications arrived at the right time and right place?
Some live examples of how Italy is implementing mobile technologies to provide better services to the citizens