Best practices
"Been There, Seen It, Done It. Let’s Go!" Down to earth, practical advice on mobile web marketing from the world’s top practitioners; plus insight into what the future will hold.
How to create an award-winning mobile campaign
Eight seasoned mobile awards judges give their hot tips for creating a successful and award-winning campaign.
The insider’s guide to word of mouth marketing
Get the low down on WoM marketing and the impact of mobile from Masaki Iwata of Cannes Lions Media Agency of the Year 2009, Dentsu of Japan.
The insider’s guide to planning and buying mobile media
What is mobile media planning and buying? Where and what do I buy? Is it difficult? Do I need an agent? Can I target a specific audience? Can it be measured? All your questions on mobile advertising answered by mobile-media specialist RingRing Media.
The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup
Sporting events are a gift for mobile marketers. As dedicated football/soccer fans the world over gear up for 2010 FIFA World Cup in South Africa, the demand for content and services direct to their mobile phones will reach fever pitch. From sponsored alerts and travel guides to competitions and interactive games, mobile provides enormous opportunities for brands to add value.
Bring your mobile campaign to life, virtually: the insider’s guide to augmented reality
Teens and young adults are hard to please. The latest campaigns from Nike, Fanta and Ford use virtual reality to wow the younger generation. Get the low-down on the futuristic technology that’s causing a sensation, from mobile innovator The Hyperfactory.
Mobile government: the forefront of Public Services
A new Italian study gives us an interesting perspective on how the mobile Web can help the Public Administration provide better services to the citizens.
What can M-Gov do for Public Administration today?
The second appointment with m-Government, looking at how the mobile Web can help the Public Administration provide better services to the citizens.
What makes teens tick – what marketers need to know about the cell-phone-obsessed generation
Teenagers love their cell phones, which makes mobile an excellent medium for brands to talk to their young customers, but only if marketers play by the youngsters’ rules, according to research consultants Frank N. Magid Associates.
Mobile Marketing Discovery Tactics for the Mobile Web
The mobile marketing guide to improving discoverability on the mobile Web. Tactics, approaches and case studies to help you improve your mobile marketing strategy
