mobiThinking in Barcelona
The latest stats from the leading analysts, Gartner, IDC, Canalys and Strategy Analytics, reveal some fascinating milestones and lessons from the 2013 mobile device and smartphone sales. Conveniently these break down in to 10 bullets…
The latest stats from analysts at eMarketer (January 2014) confirm what everyone in the know has been saying for years: the mobile Web is massive.
New research from On Device Research suggests that WhatsApp is now more popular for social messaging for smartphone users than Facebook Messenger, WeChat, BBM, Line etc. The initial reaction is: so what? Clearly this is of interest to: a) a provider of social messaging; b) a user of social messaging; or c) a network operator that sees these applications as a threat to SMS revenues, but what about marketers? Should social messaging be seen as:
Welcome back to the 100 million club. It’s one year since mobiThinking last published the table of world’s largest mobile markets. Then there were 10… now there are 14 countries with over 100 million mobile subscriptions. The new members of the 100 million club are Vietnam, Bangladesh, The Philippines and Mexico; several countries such as Iran and Egypt are knocking at the door. See the original post, below, for a comparison.
UPDATE: New data from Informa forecasts that LTE subscriptions, commonly marketed as fourth generation or 4G, will reach 188.6 million at the end of 2013. This will grow annually at 44 percent to reach 1.3 billion by the end of 2018.
The US will lead the march towards 4G with 89.8 million LTE subscriptions at the end of 2013, rising to 242.1 million at the end of 2018, with an annual growth rate of 22 percent.
Berg Insight forecasts that sales of smart glasses, smart watches and wearable fitness trackers will reach 64.0 million units in 2017. That’s an increase of 50.6 percent per annum from 2012, when there were just 8.3 million units shipped worldwide. mobiThinking asked Berg Insight CEO Johan Fagerberg some questions about the latest research and his opinions on the market, but before we get to the Q&A, first let’s explain what the fuss is about wearable technology and why companies need to track this market.