Welcome to the Carnival of the Mobilists. This week mobiThinking hosts the itinerant round up of the best mobile blogs of the week. This week’s eclectic mix covers over-the-top (OTT) services (e.g. VOIP, IM, social media); iconic or irrelevant icons (those little clickable images on your home screen); iPhone wannabes v handset innovation; Pintrest for mobile marketers; device detection and m-commerce; and 70+ app stores.
Four massive landmarks underscore the importance – as though we didn’t know – of China as the world’s top mobile market. First, China now has more than 1 billion mobile subscribers (India isn’t far behind) – that’s more than three times the US. Second, China now has more than 150 million 3G users. These are the sum of subscriber stats from the three main Chinese operators. Third, China has more than 400 million mobile Internet users (i.e. more than there are mobile subscribers in the US), according to Analysys International.
As part of its “Connecting the next billion” initiative, Nokia is running a competition where developers can enter their Web apps (as many as they like) – yes that’s web-based mobile apps – for a chance to win mobile handsets and get your app published and promoted in the Nokia Store.
mobiThinking is working on the 2012 version of the popular Guide to mobile ad networks (in the last year the guide has received 87,636 pageviews). The new version will add new categories including local mobile ad networks and affiliate networks, introducing new networks, update old profiles (and delete those haven’t been updated recently).
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Mary Beth Christie, online product management director, Financial Times, spends 2 hours each week on the phone answering queries from companies and journalists eager to pick their brains on their experiences with bringing the FT Web app to market. That’s on top of the time she and her colleagues spend on conference stages sharing their knowledge.
It’s two for the price of one – as the itinerant Carnival of the Mobilists touches down at mobiThinking, we bring you an eclectic mix of the best mobile blogs for the first two weeks of March.
You don’t have to be a sports fan to appreciate the genius of this ground-breaking campaign from Brandtone and Ogilvy South Africa Carling Black Label, a beer from South African Breweries (SAB), used mobile voting to allow supporters to select the team and make live substitutions in a huge South African soccer game.
Tomi Ahonen (blogger, author, speaker etc) has been crunching numbers and has come up with the world's largest companies in mobile, having stripped away other revenues. No small task.
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Apple’s iAd pricing is now 10 percent of launch price. Advertisers are no longer double-charged. Developers get a better share. What took Apple so long to see reason?