Blogs

  • Mobile social networking – the statistics are compelling

    Submitted by Editor on 11 March, 2010 - 14:55.

    Here are some fascinating facts and figures on mobile social networks.

  • Mobile users spend more time (lots more) on social networking sites than PC users.
  • In the US, Facebook and MySpace are top 10 mobile destinations (in terms of audience). AOL is also in the top 10, which includes Bebo.
  • Facebook is the number one mobile destination in the UK (in terms of audience). When you consider time spent accessing the Web via a mobile in the UK, Flirtomatic and AOL/Bebo are also in the top 10.

    • Click for more

  • Carnival of the Mobilists #214 – the best of mobile blogging

    Submitted by Editor on 8 March, 2010 - 12:00.

    The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and not-seen-for-a-while Carnival contributors – pulled out all the stops. Thanks to all who submitted (hosting the Carnival has been educational as always) – keep up the good work. Find out how to submit your blog to next week's Carnival.

    Click for more

  • Why are many great mobile Olympics sites not found by mobile search engines? Join our experiment.

    Submitted by Editor on 23 February, 2010 - 17:57.

    The Olympic mobile search experiment

    UPDATE: 25 February, 2010

    mobiThinking is recruiting a small number of volunteers around the world to take part in a small case study. We invite you to conduct a search on the leading mobile search engines where you are: e.g. Yahoo; Google; AOL; Bing; Ask; Taptu. Use the terms Winter + Olympics + mobile and document how many of the best local/international mobile Olympic sites come up in the search results. This will give an interesting insight into the effectiveness of mobile search engines, publisher mobile search optimization and the difference that location makes. All helpers will be credited and will have the opportunity to share conclusions and possible remedies.

    For further details and to volunteer, please email editor (at) mobiThinking.com.

    2 comments

    Click for more

  • Vancouver Winter Olympics – mobile is a winner

    Submitted by Editor on 19 February, 2010 - 12:00.

    UPDATED: 02 March, 2010

    Mobile is a Winter Olympics winner for US broadcaster NBC. The stats show it received more mobile visits by the opening ceremony than for the entire 2006 Winter Games and after 17 days had attracted more than 2.5 times the mobile visits at the 2008 Summer Olympics.

    1 comment

    Click for more

  • The biggest mobile companies in the world

    Submitted by Editor on 18 February, 2010 - 18:00.

    Tomi Ahonen (blogger, author, speaker etc) has been crunching numbers and has come up with the world's largest companies in mobile, having stripped away other revenues. No small task.

    Click for more

  • My mobile Valentine – the sites and campaigns of 2010's festival of love

    Submitted by Editor on 10 February, 2010 - 10:17.

    Update 12 February, 2010: Valentine's details from Flirtomatic

    Anyone wondering about the marketing impact of Valentine's should take a look at mobile/online social network Flirtomatic which saw sales of virtual gifts jump 100 percent in the first nine days of February. Flirtomatic sells 1 million virtual gifts annually, peaking around Valentines Christmas and New Year, when it introduces new content for flirts to send to their friends.

    Flirtomatic is running Valentine's promotions with AT&T and Metro PCS in the US and all main UK network operators. It is also running a special Valentine's ad campaign with O2. Each O2 user signing up for a free pay-as-you-go SIM card is rewarded with FlirtPoints and a secret Valentine's Day gift (not O2 branded), which they can send on to whoever they like (not just Flirtomatic users).

    2 comments

    Click for more

  • When top creative agencies tell clients to skill-up in mobile, brands will react, but where will they find the skills?

    Submitted by Editors Desk on 4 February, 2010 - 15:52.

    You know change is afoot when the movers and shakers from the most respected advertising and marketing agencies are preaching mobile.

    1 comment

    Click for more

  • How to be a mobile winner at FIFA World Cup: follow the pros

    Submitted by Editors Desk on 20 January, 2010 - 11:00.

    All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts.

    As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note.

    1 comment

    Click for more

  • Mobile metrics reports from ad networks: how they stack up

    Submitted by Editors Desk on 15 January, 2010 - 13:55.

    Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants).

    1 comment

    Click for more

    • 123456789…next ›last »
    Syndicate content