Here is a video montage of interviews with the speakers at the recent MLove Conference in Germany. It’s a stylish promo from the organizers, but is well worth a watch. There are some insightful soundbites and thought-provoking comments from some of the cleverest people in the business.
Take this quote from Jonathan McDonald of This Fluid World, for example:
mobiThinking’s unhealthy fascination with stats and award-winning campaigns has led to a lengthy trawling through, collating and analyzing of the 957 entries for the inaugural Mobile Lions. This is what we learned. Hopefully this is useful.
1) The large creative/marketing agencies now take mobile seriously.
There’s a common misconception that print publishing and mobile are unhappy bedfellows. But there is much more to this than print versus e-books. Forward-looking publisher, Atria Books is using quick-response codes and mobile Web to enhance books and giving away free e-books to promote newly published books.
Safaricom’s mobile money service M-PESA has – rightfully – received international recognition for its efforts in bringing essential financial services to people without bank accounts. What is less well-known is that Safaricom also makes a good income from the service – 16 percent of revenue and rising fast. Operators the world over should take note. In fact, all companies that are developing mobile services should take note.
Welcome to the Carnival of the Mobilists. This week mobiThinking hosts the itinerant round up of the best mobile blogs of the week. This week’s eclectic mix covers over-the-top (OTT) services (e.g. VOIP, IM, social media); iconic or irrelevant icons (those little clickable images on your home screen); iPhone wannabes v handset innovation; Pintrest for mobile marketers; device detection and m-commerce; and 70+ app stores.
Four massive landmarks underscore the importance – as though we didn’t know – of China as the world’s top mobile market. First, China now has more than 1 billion mobile subscribers (India isn’t far behind) – that’s more than three times the US. Second, China now has more than 150 million 3G users. These are the sum of subscriber stats from the three main Chinese operators. Third, China has more than 400 million mobile Internet users (i.e. more than there are mobile subscribers in the US), according to Analysys International.
As part of its “Connecting the next billion” initiative, Nokia is running a competition where developers can enter their Web apps (as many as they like) – yes that’s web-based mobile apps – for a chance to win mobile handsets and get your app published and promoted in the Nokia Store.
mobiThinking is working on the 2012 version of the popular Guide to mobile ad networks (in the last year the guide has received 87,636 pageviews). The new version will add new categories including local mobile ad networks and affiliate networks, introducing new networks, update old profiles (and delete those haven’t been updated recently).