Some light mobile-Web-related entertainment from quirky Qualcomm

Qualcomm has followed up its surreal CES 2013 keynote with a video demonstrating – in an extreme way – how adding mobile Web URL to a billboard poster can engage people waiting at a bus stop.

It’s all part of Qualcomm’s efforts to get noticed – the company makes chips for mobile phones and technologies for mobile operator networks, which aren’t necessarily likely to get your average Jo excited. It’s all part of a branding campaign called Born Mobile, which hinges on the proposition that kids are born mobile these days.

Whatever Qualcomm’s motivation, the video helps to drum home the message to marketing people that out-of-home advertising – arguably any advertising, print, TV or otherwise – that doesn’t add interactivity by linking to a mobile site is, well, 20th century.

But mobiThinking is surprised that the posters don’t use QR codes, because scanning a bar code is a lot quicker than typing bornmobile.com/bored into a phone (don’t bother visiting the URL it doesn’t work!). After all, any born-mobile youth is going to have a QR code reader on their handset and know how to use one.



• Be the first to know when mobiThinking adds new stats, guides, competitions etc… follow mobiThinking on Twitter: @mobithinking or via the RSS feed.


Don’t miss:

• Why Samsung is number one handset/smartphone vendor: why your mobile strategy should emulate Samsung
• Global mobile ad market will be worth US$11.4 billion in 2013, double that by 2016
• Latest mobile marketing expert interview: Jeff Hasen, Hipcricket
• André Andrade, MEF: What makes mobile critical for customer engagement in Latin America?
• Top tips on building and marketing your mobile site in China
• Most popular content on mobiThinking in 2012
• Guide to mobile ad networks • Latest ad network profile: Twinpine
• The insiders' guides to world’s greatest mobile markets • New country guides: NigeriaKenya
• Guide to mobile agencies • Latest agency profile: The Hyperfactory
• Guide to mobile industry awards • Check out the video case studies: EmmasWSA Mobile
• Mobile events 2013 • best conferences, great discounts and free tickets •
• The big compendium of global mobile stats

© mobiThinking. Feel free to reference, quote or paraphrase parts of mobiThinking articles, clearly stating and linking to mobiThinking as the source, but reprinting or republishing the whole or substantial parts of the piece without permission will not be tolerated. Please see mobiThinking’s legal statement.

Rating for this article:
0

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

To combat spam, please enter the code in the image.
Syndicate content