Mary Beth Christie, online product management director, Financial Times, spends 2 hours each week on the phone answering queries from companies and journalists eager to pick their brains on their experiences with bringing the FT Web app to market. That’s on top of the time she and her colleagues spend on conference stages sharing their knowledge.
So why are they happy to do this? Well, according to MB Christie it is all about growing the ecosystem. The more companies that develop HTML5-based Web apps, the more shared knowledge, documentation, development and testing tools will become available.
The FT isn’t the only high profile company with a Web-app, but it is the only one that is sharing their experiences publicly. We’d all benefit from other companies embracing the FT’s openness and joining them on the conference rostrum.
If you want to know more about why the Financial Times chose to develop a Web app rather than native apps for each smartphone platform, you should read:
• Most popular content on mobiThinking in 2011
• Mobile events 2012: best conferences, great discounts and free tickets
• 19 video interviews with leading mobile experts
• The insider’s guide to mobile device security
• The mobile city project – the blueprint of a truly mobilized city
• The insider’s guide to device detection
• The insiders' guides to world’s greatest mobile markets
• Guide to mobile agencies
• Guide to mobile ad networks
• Guide to mobile industry awards
• The big compendium of global mobile stats
© mobiThinking. Feel free to reference, quote or paraphrase parts of mobiThinking articles, clearly stating and linking to mobiThinking as the source, but reprinting or republishing the whole or substantial parts of the piece without permission will not be tolerated. Please see mobiThinking’s legal statement.