MMA Global Awards: the winners, with links to the best mobile campaigns in the business
Submitted by Editors Desk on 18 November, 2009 - 11:50.
Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.
With the help of the agencies behind these winning campaigns, mobiThinking has collated links to available case studies/videos/mobile sites/news… and, at best, the submissions the judges see. For some excellent videos, check out: Pepsi Makes Your Day; TIM Father's Day: Gift Express; The Fastest on Facebook; That’s Not Cool; and Because We Can. We are still waiting for some - if you can help, please email editor(at)mobiThinking.com).
Let’s not forget all the finalists, much can also be learned from their case studies.
Do you know the secret to creating award-winning campaigns? Hear it from our panel of seasoned mobile awards judges: 12 steps to creating successful and award-winning campaigns.
The 2009 MMA award winners, by category and region
Best Mobile Display Campaign
North America
- Pizza Hut iPhone App, Pizza Hut; Inc.
Central & Latin America
- Trident Fresh, F.biz
Europe, Africa & Middle East
- LMfootball.mobi, Livemobile (Pty) Ltd
- Adidas: Soccer stars in your pocket, Mobiento
Asia Pacific
- Puma Formula 1, Phonevalley
Global
- The Virtual Zippo Lighter App, Moderati, Inc.
Best Mobile Messaging Campaign:
North America
Central & Latin America
- Carefree Mobile Campaign, Pontomobi Interactive
Europe, Africa & Middle East
- Kraft Foods Turkey / Patos, Mobilera
Asia Pacific
- 42Below: Because We Can, The Hyperfactory
Global
Best Emerging Technology Campaign:
North America
- Pizza Hut iPhone App, Pizza Hut; Inc.
Central & Latin America
- Jeito Chiclets; Jeito Lhama, F.biz
Europe, Africa & Middle East
- Fanta More Play, The Hyperfactory
Asia Pacific
- Cadbury Be The Gorilla, The Hyperfactory
Best Multi-Channel Mobile Campaign
North America
- Rogers/Live Nation - Wireless Box Office, MyThum Interactive
Central & Latin America
- ClubMovistar – Mobile Loyalty Program, Movistar Chile, AndinaTech
Europe, Africa & Middle East
- Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri
Asia Pacific
- Sony Quantum Code, AURA Interactive
Global
- Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company
Best Mobile Social Media Campaign:
North America
- Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
Europe, Africa & Middle East
- Vodafone: The Fastest on Facebook, Mobile Dreams Factory
Asia Pacific
- Sony Quantum Code, AURA Interactive
Best Cross-Media Integration Campaign
North America
- UPS jobs -Problem Solved, UPS & TMP Worldwide
Central & Latin America
- TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext
Europe, Africa & Middle East
- Who Killed Summer 09 (Vodafone Group), OMD Mobile
Asia Pacific
- Go For It, Tribal DDB India
Global
- Ad Council: That’s Not Cool, R/GA
Best Mobile Campaign Overall: (three-way tie)
- TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext
- UPS jobs -Problem Solved, UPS & TMP Worldwide
- Who Killed Summer 09 (Vodafone Group), OMD Mobile
MMA Industry Award for Innovation: Creativity
- Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri
MMA Industry Award for Innovation: Reach
MMA Industry Award for Innovation: Social Impact
- Text ALIVE Mobile Donations, Mobile Accord Inc.
MMA Award for Overall Excellence
- Fanta Stealth Sound System, Ogilvy Advertising
MMA Academic award: Individual
- Margherita Pagani, Bocconi University
MMA Academic award: Institution
- Institute for Mobile Media Research Ball State University
If we don’t already have a link to your case study, please send it in. Comment below or email editor (at) mobiThinking.com.
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