Mobile ad expenditure expected to quadruple by 2016: eMarketer
Submitted by Editor on 2 August, 2012 - 15:31.
US marketers are expected to spend more on mobile advertising in 2012 than those in Japan, according to predictions by eMarketer. In 2012, the big spenders in mobile advertising are expected to US, Japan, UK, South Korea and Germany.
Most astonishing forecast is that that by 2016 US marketers are expected to spend more on mobile ads than all of Asia Pacific or Western Europe put together.
Estimates include both mobile display and mobile search – unfortunately these are not split out.
Mobile advertising spend by region (US$ millions)
2011
2012
2016
Worldwide
3,976
6,440
23,640
Asia Pacific
1,883
2,561
5,094
North America
1,228
2,403
11,030
Western Europe
776
1,305
6,679
Eastern Europe
63
121
450
Latin America
24
47
374
Middle East & Africa
1.8
3.1
13.8
Top countries by mobile advertising spend (US$ millions)
Japan
1,368
1,740
2,672
US
1,166
2,293
10,338
UK
328
558
3,030
South Korea
322
451
763
Germany
122
225
1,393
China
109
196
780
France
94
140
626
Italy
68
113
509
Canada
62
110
691
Australia
44
73
186
Source: eMarketer (July 2012)
via: mobiThinking
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