Meet the biggest South African mobile sites – top 10 shows that on mobile the World Cup host nation is football (soccer) crazy
Submitted by Editor on 11 June, 2010 - 07:27.
As the World Cup host nation kicks off the first match of the tournament today (Friday morning in America, Friday afternoon in Europe/Africa, Friday night in Asia/Pacific) versus Mexico, so commences a fascinating case study in mobile Web.
In South Africa, mobile access to the Web outflanks PC access (some estimates put mobile Web use at three times PC Web, but official statistics are hard to come by). Sports coverage dominates the top 10 sites. Two of these focus entirely on football/soccer. Of particular interest is SoccerLaduma.mobi – not only does it get the highest page views in the top 10, it also uniquely (we believe) gets more visitors on mobile than on the PC site (more than twice as many).
The following table shows the statistics for the top 10 mobile sites, or 'mobi sites' as they call them in South Africa, for the month of May, kindly provided by Nielsen. We will return in June and July to check out the impact the World Cup has had on traffic to the top mobile sites.
On the day the South African team, aka Bafana Bafana ('the Boys'), was announced visits to SoccerLaduma.mobi jumped from around 60,000 to 90,000 – showing the hunger for football news via mobile. See this interview/casestudy for the SoccerLaduma's mobile success story (including that graph with the big spike). The secret to this success lies in the early realization that the best complement to Soccer-Laduma the weekly print newspaper wasn't PC Web, but mobile Web.
Most popular mobile sites in South Africa in May ranked by unique visitors
As monitored by Nielsen between May 01 to May 31 2010
Rank
Mobile site
URL
Publisher
Profile of mobile site
Monthly unique visitors
Monthly page views
Total sessions
1
SuperSport Mobi
supersport.mobi
SuperSport
sports
720,205
4,958,736
1,345,051
2
24.com Mobile
24.mobi
Media24
news and sport
315,774
3,765,380
955,568
3
IOL Mobile
m.iol.co.za
Independent Online
news and sport
261,124
859,474
376,581
4
Soccer-Laduma Mobile
soccerladuma.mobi
CT Media
football (soccer)
231,824
5,382,731
1,018,083
5
The Grid
thegrid.co.za
Vodacom
social media
228,439
2,420,414
384,901
6
Junk Mail Mobile
junkmail.mobi
Junk Mail Publishing Group
classifieds
126,733
587,044
182,349
7
Webmail Mobi
m.webmail.co.za
Interface Media
email
119,146
2,903,987
392,431
8
Football365
f365-za.com
Teamtalk Media
football (soccer)
110,851
613,989
171,565
9
Job Mail Mobile
jobmail.co.za/mobile
Junk Mail Publishing Group
jobs
105,415
1,142,800
154,850
10
Times Mobile
timeslive.mobi/
Avusa
news and sport
80,387
655,091
209,404
Numbers from: Nielsen, June 2010
Extras from: mobiThinking
NB: This table only includes mobile Websites monitored by Nielson. The key player that is missing from this list is the Vodacom portal (Vodafone) VLive. We understand from Nielson that this site will included from later this year. Judging by the statistics quoted by Vodacom on its informative media sales pages VLive looks huge.
Vodafone Live/VLive from Vodacom South Africa
Monthly unique visitors
Monthly page views portal-wide
Monthly page views on the 'www' page
(we assume this is the homepage)Click through rate for banner ads
3.3 million
43 million
2.2 million
2%
Source: Vodacom media sales
Via: mobiThinking
Return here in the successive months to see what impact the World Cup has had on South Africa's top mobile sites. May the best team win…
Comment below or email editor (at) mobiThinking.com.
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Rating for this article:
wow Iol is a suprise for me, so is junkmail , however im not suprised by seeing supersport at the top considering that this information was collect during World cup time
There is clearly no doubt that watching sports websites (and sport videos) on mobiles will become more and more popular !
Check out Goal.com WAP site and Applications. It is a great mobile site and application!
This article is very well-written and informative.
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