The MMA Awards, new stats and the president’s swansong

It’s the big shindig for the Mobile Marketing Association in San Diego, US, today. It is also the swan song of outgoing MMA president Laura Marrott. Reading Laura’s in depth interview with mobiThinking brings home just how much the MMA and mobile marketing has come on during her three-and-a-half year tenure. 200,000 air miles a year… that really is above and beyond the call of duty. Laura’s successor – whoever that might be – has big boots to fill.

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Obama mobi mania

mobiThinking has been reading the first wave of coverage of Barack Obama’s use of mobile in his White House campaign.

The publicity should be great news for the mobile marketing business. See: A victory for Obama, a victory for mobile.

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Named and shamed: big sites that look bad on mobile

Bango took a look at the 20 busiest PC sites using common mobiles from the UK and US and in 10 cases they didn’t like what they found. These included cheer leaders for the mobile web.

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Trick or Treat – where are Halloween’s mobile marketing gems?

mobiThinking has been scouring the mobile web for a good fright. So far we’ve been a little disappointed, but the night is still young. We were surprised not to find a trick-or-treat mobile advertising campaign: click on trick to see something scary (like how much you are charged for data by your mobile operator); click on treat and you receive some free minutes... or data preferably; even more if you pass it onto a friend.

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Making the customer pay

If you had to pick one reason why your website should be mobile-friendly, you could do a lot worse that this:

If your website is unnecessarily data / graphics heavy, you may be costing your customer money or unnecessarily exhausting their Internet allowance. Most mobile users do not have unlimited data packages – or employers who unquestioningly pick up the tab – even those that do will end up paying through the nose to visit your site when roaming abroad.

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Making the Move from Mail to Mobile?

We spent a few days as both presenters and exhibitors at the Direct Marketing Association’s Annual Conference in Las Vegas last week. It was dotMobi’s first time at the show and we couldn’t have been better received by this mobile-thirsty crowd. While the question “is it the year for mobile?” does seem a bit stale by now, it did float through my mind watching the mobile marketing pavilion crowded with foot traffic.

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Who, what, why, where and how much of mobile web?

Joy, joy, joy… mobiThinking loves surveys, reports and market projections. But so often we get overexcited about the optimistic outlook for the mobile web; then become disillusioned when we start to dig under the surface: so how many people did you actually survey? Which client exactly is getting this brilliant ROI? Why can’t I see the full study?

We’ve just read three good ones, and what’s more, they are user-focused. Heaven.

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One-stop shop for mobile web news

If you hate missing the latest news, this should make you smile. Following a request from mobiThinking, those nice folks at the news aggregation site Newsnow.co.uk have set up a dedicated feed. It should pick up any news article or blog that mentions “mobile Internet” and the like. We’re helping them refine it a little, but it looks pretty good so far.

What’s your favourite news source and is it picked up by Newsnow? Please comment below.

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The Google Phone Cometh (so what)?

mobiThinking thought we should follow up on (aka pinch) an article about the Google Phone. We spotted it in the periodical email our shamelessly techie big-sister-site mobiForge (previously known as dev.mobi) sends out the mobile developer community.

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