Carnival of the Mobilists (No 243): music, psychology, consumer behavior, apps, ads, movies, handset share and more

Welcome to Carnival of the Mobilists (COM), your round up of the best mobile and wireless blogs and one completely average one. Last week the itinerant COM was hosted by Antoine RJ Wright, next week COm drops in at MJelly. If you want your blog to be considered, submit it to mobilists@gmail.com.

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Mobile in Pakistan: a must-watch video from the founder of Mobile Monday Karachi

mobiThinking was recently sent this video of a presentation given by Rehan Allahwala, the founder of Mobile Monday Karachi at the recent Mobile Monday 10-year Anniversary Summit in Helsinki. We hope to be hearing a lot more on mobile in Pakistan from Mr. Allahwala, in the meantime we highly recommend watching this video. It puts things into perspective.

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Win free tickets for MobileSQUARED Roadshow (New York, November 2, 2010)

The MobileSQUARED team has given mobiThinking five free tickets for the New York Roadshow next week to anyone who can answer these questions. All the answers can be found in articles in the MobileSQUARED newsletter.

1. 6.9 percent of US consumers that view a mobile ad go on to purchase the item, but what ethnic group is most likely to make a purchase after viewing an ad: a) African American; b) White; or c) Hispanic?

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2010 study of mobile Web trends shows continued explosion of mobile-friendly content

dotMobi, the mobile Web solutions company behind .mobi — the only ICANN-approved Internet address created specifically for labeling content that works on all mobile phones — today announced highlights of its third annual study on mobile Web trends.

The dotMobi “Mobile Web Progress” study examined websites available via the world’s mostused global top-level Internet domains: .com, .net, .org, .info and .mobi.

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Last-minute deal on Mobile App World tickets (London, October 19-20, 2010), save 66%. Plus free mobile developer workshops.

Due to an oversight mobiThinking and the conference organizers failed to organize the discount code for readers – sorry – so we are offering a very cheap ticket for Mobile App World (London, October 19-20, 2010). Two-day conference tickets cost UK £450 (US $715), instead of £1350 ($2,146). Tickets are available today only (while stocks last) by emailing info (at) allisonpinney.com, quoting the magic code MobiThink.

Check out the Mobile App World program.

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Google’s reveals mobile ad revenues of $1bn to help woo big advertisers to mobile, but AdMob’s contribution is small

Talk of US $1bn annual revenues from mobile ad revenues lured mobiThinking into listening to the Google Q3 earnings call as the information wasn’t published in the press release or the accounts. Amazingly for an earnings call, it was compulsive listening. Despite making substantial disclosures about display, video and mobile advertising, mobile monopolized the agenda. Mobile may just be an emerging market for Google, but the company – and the analysts that ask the questions – clearly believes this is the future.

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Three lessons from Design For Mobile 2010 (Chicago) – an event report from Ian Homer, Bemoko

The next best thing to attending an excellent event is receiving a blow-by-blow report of the conference highlights.
Ian Homer, director of services – and design guru - at mobile agency Bemoko, fills us in on lesson’s learned at last week’s Design for Mobile… It seems we missed an “inspirational conference”.

• Also see this guide to mobile design with tips from the speakers at this event:

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Charity and education: it’s all about targeting young people through their channel of choice – mobile

As young people are for the most part surgically attached to their cell phones, it makes sense to engage them via mobile. This makes mobile an attractive proposition for many sectors, but particularly for the charitable sector that had previously struggled to connect with this demographic and for the education sector where the target audience is mostly young people. However, it is only recently that either sector began to wake up to the potential.

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State of mobile in Latin America: the latest stats, research and trends

Latin America – i.e. South and Central America – and the Caribbean has the hallmarks of a mobile market as exciting, if not in some ways more so, than Asia or Africa. Prompted by the Mobile Marketing Association’s Latin America conference last week, mobiThinking has been on a data quest.

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