When top creative agencies tell clients to skill-up in mobile, brands will react, but where will they find the skills?

You know change is afoot when the movers and shakers from the most respected advertising and marketing agencies are preaching mobile.

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How to be a mobile winner at FIFA World Cup: follow the pros

All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts.

As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note.

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Mobile metrics reports from ad networks: how they stack up

Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants).

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Carnival of the Mobilists #206

It's a baptism by fire for mobiThinking, stepping in at the last minute to host this, our first Carnival of the Mobilists. But it's a pleasure and an education to read and share the best of the mobile blogs from the past week (or so).

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Why is Apple buying mobile ad network Quattro Wireless?

Apple is the fifth heavyweight to snap up a mobile ad network with the acquisition of Quattro Wireless (according to the Quattro blog on Tuesday). That's right: fifth. It's another huge endorsement of mobile advertising. Though what's significant about Apple is that, up to now, it hasn't shown any interest in advertising, mobile or otherwise.

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Dear FTC, if you probe Google's purchase of AdMob, please end speculation: give us real market share of mobile ad networks

If numerous press reports are to be believed the FTC plans to investigate Google's proposed acquisition of AdMob. If so the FTC has the opportunity to request revenue figures from the 15-20 big mobile ad networks serving the US market, hitherto unavailable to all those mobile pundits that have been speculating about who is the biggest. This means the FTC can put a stop to all the speculation… speculation that is unhelpful to a) Google/AdMob who don't want to be seen as dominant; b) all the other networks that serve the US market; c) advertisers and publishers that might be mislead into thinking size is everything when choosing an ad network.

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Crystal ball gazing (part 1): The MMA's predictions for 2010

'Tis the season for crystal ball gazing. As the year draws to a close expect every sometime mobile pundit and their dog to roll out their predictions for 2010. Most of this will be pointless drivel or marketing claptrap.

People who are allowed to make predictions for 2010:
a) Analysts – it's their job.
b) Industry associations – they should know what they're talking about.
c) er… that's it.

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What’s the best mobile ad network for you? 10 more important questions than: what’s the biggest?

Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc).

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10 things you should know about mobile in India

Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win.