Research by Google confirms the obvious: when consumers need to research products, prices, availability etc, it’s easier to use the mobile Web.
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I really can't agree with this part of the article...
"including introducing variable data pricing, offering concessions to students and the elderly, as well as peak and off-peak data rates."
... variable pricing as the last thing we need as it just causes more fragmentation of the whole mobile bill, we can't make people start to think "oh am I on the cheap rate now, so its OK to surf" one of the strengths of mobile is its "impulse search" the fact that we can look up something any time any where, to put up a decision barrier asking "am I on cheap rate or not" reduces that impulse ability.
No, what the operators need to push is a more openly transparent "unlimited data" tariff in the cost of the mobile, but that's IF they want the business; I don't think operators could handle a large spike in unlimited data users right now, but that's another discussion.
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