Submitted by Simon Tennant (not verified) on 1 February, 2010 - 13:00.
This is a good summary.
There's one piece that didn't see anyone answer at M-Football: How you enable fans visiting South Africa to become reporters for their friends back home. UGC is so powerful and can be better harnessed: enable fans to share the experience and atmosphere with with their friends back in Europe. We're working on something that does this, but I think that it's a big market with much potential for many companies. Potential challenges that need solving are: content moderation, sifting the good content from the dross and displaying it in a contextually relevant way.
This is a good summary.
There's one piece that didn't see anyone answer at M-Football: How you enable fans visiting South Africa to become reporters for their friends back home. UGC is so powerful and can be better harnessed: enable fans to share the experience and atmosphere with with their friends back in Europe. We're working on something that does this, but I think that it's a big market with much potential for many companies. Potential challenges that need solving are: content moderation, sifting the good content from the dross and displaying it in a contextually relevant way.
S.