Research by Google confirms the obvious: when consumers need to research products, prices, availability etc, it’s easier to use the mobile Web.
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This is a good summary.
There's one piece that didn't see anyone answer at M-Football: How you enable fans visiting South Africa to become reporters for their friends back home. UGC is so powerful and can be better harnessed: enable fans to share the experience and atmosphere with with their friends back in Europe. We're working on something that does this, but I think that it's a big market with much potential for many companies. Potential challenges that need solving are: content moderation, sifting the good content from the dross and displaying it in a contextually relevant way.
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