In the last year, four countries have joined the club, growing to over 100 million mobile subscriptions: Vietnam, Bangladesh, Mexico and The Philippines.
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@Max. It varies greatly. It is very difficult to guess how much a retailer would spend on a mobile app, without knowing more about their intentions. Is it a Web app or a native app? It also depends on how sophisticated the app is – does it include m-commerce? If it is a native app the price climbs rapidly the more types of handset the app will work on. Personally I’d expect a basic, but functional retail download app on one or two platforms to start at $100K in development costs. Then there’s all the cost of promoting the app... could be the same again. Anyone else like to help with this?
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