Smart TXTBKS is a project in the Philippines to put school text books onto old SIM cards, using SMS messaging, and it works on any phone, however lowly and however ancient. It is momentous that Cannes Lions, a celebration of the world of advertising, should honor such a worthy, long-term and inclusive mobile initiative.
Your team has put together a wonderful site full of resources we can all tap into. We will definitely be sharing this content with our group. And all the credit goes to your hard work.
Thanks again.
Judy