Research by Google confirms the obvious: when consumers need to research products, prices, availability etc, it’s easier to use the mobile Web.
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@all – thanks for all your comments, we’re glad the mobile stats compendium comes in useful.
@Rose @ Anonymous – mobiThinking is happy for you to quote from any of our content, assuming you credit us and link back, but if you are using statistics from a particular analyst group you should always cite the original source of the data. Most of the content here is publicly available information, so if your activity is journalistic, academic or non-profit-making then we wouldn’t expect any analyst group to mind you using the stats, correctly and sourced, as all publicity is good publicity. However if your activity paid-for you should probably ask permission to reuse the stats. Also we usually concentrate on global stats, if you want data on a particular country, then try the local telecom regulator. The author is the mobiThinking editor Andy Favell, but he prefers that you just cite mobiThinking.
@Sergio – estimates and forecasts for mobile payments vary greatly, as so many elements remain unknown e.g. will NFC payments take off, take off slowly or take off really quickly? Also the definitions of what constitutes mobile payments varies a lot from research group to research group. But however analysts define mobile payments, m-commerce (i.e. purchasing goods and services via the mobile Web/app) will only be a part of the story. m-commerce (probably) does include NFC payments and other mobile ticketing or money transfers (i.e. banking-type transactions initiated via mobile), for example.
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