Smart TXTBKS is a project in the Philippines to put school text books onto old SIM cards, using SMS messaging, and it works on any phone, however lowly and however ancient. It is momentous that Cannes Lions, a celebration of the world of advertising, should honor such a worthy, long-term and inclusive mobile initiative.
Submitted by Anonymous (not verified) on 27 February, 2012 - 19:30.
This is interesting, but I'd like to know more on what type of texts people send, and what things they use the most when texting; such as phatic comunication and abbreviations. What age group texts the most, as well?
This is interesting, but I'd like to know more on what type of texts people send, and what things they use the most when texting; such as phatic comunication and abbreviations. What age group texts the most, as well?