Research by Google confirms the obvious: when consumers need to research products, prices, availability etc, it’s easier to use the mobile Web.
Click for more
I've gone through some other blogs & forums where they have discussed the advantages of native applications over web applications and found that many companies have started creating more "mobile based" applications which can be easily browsed over the mobile devices. Multiple mobile applications are also available in the market for using these applications on different types of models.
More information about formatting options