The demand for mobile expertise – strategic, creative and technical – from brands, publishers, operators and creative agencies has never been stronger. But selecting the right partner for your mobile site, campaign, service or application is compounded by lack of real information about the capabilities, size and geographical coverage of mobile agencies. Anyone can claim to be a 'full-service mobile agency with global coverage', but clients don't want a jack of all trades, they're usually looking for an agency with a proven expertise in specific disciplines for their target markets.
• This is the only place where you will find in-depth profiles of the top agencies. As all the data is supplied directly by the networks, you can be sure it's bang up to date.
• Massive thanks to all the agencies that submitted a profile. Most have gone to considerable effort – even creating a special video montage of the best casestudies – and giving us unbridled insight into their businesses. Some were a little coyer than others. Some agencies refused altogether (though we suspect they'll come round quickly when they see their competitors profiled).
• Mobile is a vast and diverse business. When you're vetting agencies, these are the details you need to know to help pick the agency that will give you the right advice and has the ability to deliver from creation to implementation: size, geographical coverage, specialties, business partners, financial status, clients, industry accolades, casestudies, memberships of associations and vision.

The mobile agencies at a glance
(Click on each agency for an in-depth profile)

Method:
1) mobiThinking asked the experts (see the thanks section below) we respect to nominate the most important mobile agencies around the globe in terms of size, respect, influence etc.
2) The agencies with the most nominations were then invited to answer a probing Q&A about the business.
3) We will continue to add more profiles as more agencies are recommended and/or they feel sufficiently confident about their businesses to share the data publicly.

Thanks to all those who helped with this guide, including:
• Barney Loehnis, OgilvyOne, AsiaPac;
• Paul Berney, Mobile Marketing Association (MMA) Europe;
• Rohit Dadwal, MMA Asia;
• Noah Elkin, eMarketer;
• Tomi Ahonen;
• Mack McKelvey, Millennial Media;
• Julie Ginches, Jumptap;
• Lars Mobikyo, Wireless Watch Japan;
• Ben Tatton-Brown, Amobee;
• Jeremy Steinberg, Foxnews.mobi;
• Jon Mew, Internet Advertising Bureau (IAB);
• Mark Hawkins, The Mobile Data Association (MDA);
• David Murphy, Mobile Marketing Magazine;
• Holly Kolman, MobiEnthusiast.mobi;
• João Guilherme Franco, Hands;
• Aaron Stein, Google.