GSMA Global Mobile Awards 2013 – the winners with videos and case studies
Winners include: Coca-Cola, McCann, NTT DOCOMO, Amazon Connection, Almas Line, Vodafone Instant Network, SK Telecom, KT Corporation, Facebook, Evernote, Waze, Sky, AT&T ARO, My Airtel, Samsung Galaxy, Nokia Asha, HTC One, Nexus 7, BlindSquare, Mobilink, DriveNow, Flous, NewsHunt, Parker, Mobilelron, Mahindra Comviva, Indus Towers, AccuROAM, Jasper Wireless, Messaging Trust.
Congratulations to the Global Mobile Awards winners.
Where available we have added links, descriptions and embedded video for the winning campaigns. If we do not have a description, link to your case study, site, app or video, please email details to: editor(at)mobiThinking.com.
Awards: Global Mobile Awards
Organized by: GSMA.
Deadline for entries: November each year.
Entry fee: €450 (US $599.884) per entry for GSMA Members; €500 ($666.538) for Non GSMA Members; €200 ($266.607) for entries in for Social and economic development category.
Winners announced: February each year, at GSMA’s Mobile World Congress.
Categories in 2013: The Connected Life Awards; Best Mobile Services; Social and Economic Development; Apps of the Year; Best Mobile Handsets and Devices; Best Technology; Government Mobile Excellence Awards; Outstanding Achievement Awards.
mobiThinking verdict: The Global Mobile Awards have an 18-year pedigree and are well-respected within the mobile business. Where other awards concentrate on particular aspects of mobile – marketing, services, apps, devices, technology or ethical initiatives – the GSMA attempts to cover it all in one set of awards. This gives the Global Mobile Awards a jack-of-all-trades feel and a lack of focus, but provides an interesting overview of everything that is happening in mobile. Some categories you can’t enter, including the best mobile app and device categories, which is a bit unusual. Also in 2013 the Mobile marketing & advertising category disappeared, which makes the GSMA awards less attractive to mobile marketers/agencies.
Most winners are given a short write up and a comment from the judges, which is very useful. Disappointingly there are no video case studies (at the time of writing), so mobiThinking is collecting these from the winners.
The Awards history section details previous winners, going as far back as 1996, categorized by section (rather than by year), which is clever.
• Previous winners: 2012 Winners.
mobiThinking guides in this series:
• Guide to mobile awards • Cannes Lions • Global Mobile Awards • EMMAs • MMA Awards • WSA Awards
For some tips from awards judges see:
• How to create an award-winning mobile campaign
The 2012 Global Mobile Awards winners
The Connected Life Awards
• Award: Best Mobile Health Product or Service
Winner: MIPsoft for BlindSquare.
Summary: BlindSquare is an augmented reality GPS application for the blind. It obtains information about the surrounding environment from Foursquare and Open Street Maps. Its algorithms enable it to determine the most relevant information, and then voice it out using high quality speech synthesis. For example, “What’s the most popular café within 200 meters radius?”
BlindSquare provides blind people independence by enabling them to travel without help from others.
Judges’ comments: “An assistive technology that combines consumer mobile technologies to address a societal problem.”
Highly commended: Swiftkey for Healthcare
Runners up: • Mobile Alliance for Maternal Action (MAMA) • Mobile Commons for Health • Telenor Connexion for Telcare Wireless Blood Glucose Monitoring System • Vodafone Group & Sensormind for Home Patient Monitoring.
• Award: Best Mobile Education or Learning Product or Service
Winner: Mobilink for SMS Based Literacy program.
Summary: Pakistan mobile network, Mobilink, partnered with United Nations Educational, Scientific and Cultural Organization (UNESCO) and local NGOs Dhaka Ahsania Mission Pakistan and Bunyad to provide an SMS-based literacy program for women in Pakistan. Literacy is a big issue in Pakistan.
Judges’ comments: “Excellent and needed mobile initiative with an explicit educational ideology that opens up new learning opportunities for a disadvantaged, rural group.”
Runners up: • Blackboard Inc for Blackboard Mobile Learn • ChangeCorp and EnableM for eLife Tablet for Teachers • KT Corporation for KT’s Olleh School • Marvell Technology Group for Marvell SMILE Plug.
• Award: Best Mobile Product or Service for Automotive
Winner: BMWi, MINI, Sixt and Vodafone Group for DriveNow Premium Car Sharing.
Summary: DriveNow is a new type of premium car sharing service from BMWi, MINI, Sixt, powered by Vodafone. Cars use an embedded telematics unit to communicate their position via a Vodafone M2M SIM and are picked up, dropped off or made available when and where needed. Members locate and reserve the nearest car via mobile phone, unlocking the car using specially issued RFID tags. DriveNow is the first car sharing concept to place emphasis on renting efficient premium vehicles supported by a highly comprehensive and convenient management service based on mobile technology.
Judges’ comments: “Car sharing is deemed to see a high take up in the next years. These companies have developed a flexible service, innovating with handset deployment, NFC and embedded mobile technology to make car sharing much easier.”
Runners up: • Car Connectivity Consortium for MirrorLink • Ford Motor Company Ltd for SYNC AppLink • Mercedes-Benz Research & Development North America for Digital DriveStyle • Metaio & AUDI AG for AUDI eKurzinfo app – a mobile Augmented Reality manual • Tweddle Group for Tweddle Connect.
• Award: Best NFC /Mobile Money Product or Service
Winner: Etisalat for Flous – The Etisalat commerce program.
Summary: In 2012, in partnership with Oberthur Technologies and MasterCard, Etisalat rolled Mobile Commerce service “Flous” enabling fully interoperable, industrial grade, open-loop Financial Services ecosystem across majority of its operations. Flous includes payments (merchants, utility, transportation), transfers (domestic and International), bank accounts management, secure access and ticketing. Service was developed and implemented as a commercial foundation for mHealth, mIdentity and mEducation strategic verticals accessible across NFC, on-line, STK, Companion Card and IVR user interfaces.
Judges’ comments: “A stand-out entry in terms of the scale of deployment and comprehensive suite of m-commerce offerings across so many countries and different verticals. The open-loop system also makes it future-proof. An excellent mobile money product which has been very well tailored to serve local users.”
Runners up: • Isracard LTD powered by MyCheck for Cellpay • Mopet, Oberthur Technologies & MoreMagic Solutions for Mobito, the World’s first universal mobile money service • SK Planet for SmartWallet • Telenor Pakistan for easypaisa • Turkcell Iletisim Hizmetleri A.S. for Turkcell Wallet.
• Award: Best Mobile Publishing Product or Service
Winner: Ver Se Innovation for NewsHunt.
Summary: NewsHunt is India’s #1 mobile newspaper app. It brings together the news and best jobs from 85+ regional newspapers in India. It has 20 million users and has been named the ‘Most Downloaded News App’, by GetJar.com with over 9 million downloads to date. Nielsen Informate Mobile Insights reports that users spend more time on NewsHunt than on YouTube. Visit the mobile site.
Judges’ comments: “Enables brands to mobilize their content in an effective and accessible way. With very strong results since starts up, this appears to have captured the high ground in this market.”
Runners up: • Celtra for AdCreator • motain GmbH & Co. KG for THE Football App • Orange France for Read and Go • The Washington Post for WP Politics app for iPad.
• Award: Best Mobile Innovation for ‘Smart Cities’
Winner: Streetline for Parker.
Summary: Telefónica and Streetline’s smart parking solution features vehicle detection sensors, networks, and real-time applications for cities and motorists. Parker by Streetline aims to make the idea of searching for parking a thing of the past. The app features real time parking availability via Streetline’s vehicle detection sensors, as well as parking locations, hours, rates, mobile payments, and searching by a point of interest or a particular kind of space such as electric vehicle charging stations. Parker is currently supported on smartphones, compatible tablets, the web, and soon will be featured in in-car navigation systems.
Judges’ comments: “Smart parking is a good example of how new services are evolving for cities based on sensor technologies and mobile communications. This innovative application addresses a complex area and allows for interesting new business models.”
Runners up: • AT&T for Digital Life • Masabi for JustRide End-to-End mTicketing Solution • Vodafone & Huawei Technologies Co Ltd for Vodafone MetroZone Small Cell Solution, enabling ‘Smart Cities’ today and in the future. • ZTE for ZTE icity.
• Award: Best Mobile Enabled Consumer Electronics Device
Winner: Samsung Electronics for Samsung GALAXY Camera.
Summary: The Samsung GALAXY Camera is the first truly Connected Camera, combining the photographic excellence of a quality compact camera with the connectivity and adaptability that comes with 3G/4G + Wi-Fi and the Android 4.1 (Jelly Bean) operating system. This answers the demand from consumers who want to be able to edit or/and share their images instantly without having to compromise on quality. The Samsung GALAXY Camera makes those images easy to shoot, enjoy, edit and share wherever the user is.
Judges’ comments: “While other camera manufacturers are burying their heads in the sand over the threat posed by smartphones, this manufacturer has grabbed the bull by both horns and created an innovative product that has given a second life to compact cameras.”
Runners up: • Orange France for My Plug • Phorus for Phorus PS1 Speaker • Sports Tracking Technologies Ltd for Sports Tracker HRM2 • Vodafone Group for Vodafone EasyBox 904 LTE.
Best Mobile Services
• Award: Best Enterprise Mobile Service
Winner: Mobilelron Version 5 Complete Enterprise Persona.
Summary: MobileIron Version 5 delivers the first complete mobile enterprise persona, separating personal and professional apps and content while preserving the native user experience. Companies worry about losing mobile data: email attachments uploaded to Dropbox; man-in-the-middle attacks through unsecure Wi-Fi hotspots; or malevolent apps that extract sensitive data from corporate apps. MobileIron V5’s unique features, AppConnect, AppTunnel and Docs@Work, containerize documents and app data, secure data at-rest and in-motion, and provide Data Loss Prevention controls. MobileIron’s policy engine manages each container and dynamically keeps policies up-to-date. These Connected Containers, with MobileIron managed enterprise email and configurations, comprise the complete enterprise persona.
Judges’ comments: “Perhaps the most comprehensive approach to enterprise mobility, with the integration of voice biometrics a key differentiator. Another huge major positive is the open SIM Development Kit and the possibility for developers to voice-enable apps.”
Runners up: • AirWatch • Antenna Software for AMPchroma • Nuance for Nina (Nuance Interactive Natural Assistant) • uTest.
• Award: Best Consumer Mobile Service
Winner: Mahindra Comviva’s mobiquity MFS platform powering mTicketing service for Bangladesh Railways.
Summary: Bangladesh Railways is the largest provider of mass transport services in Bangladesh, serving 65 million passengers annually. Mahindra Comviva’s mobiquity mTicketing service enables Bangladesh Railways to digitize ticketing transactions, extending greater convenience to consumers whilst improving sales efficiency. Deployed in partnership with leading operators in Bangladesh, the service allows customers to purchase tickets using a prepaid mobile wallet or over-the-counter at an authorized outlet. Currently tickets can be purchased at 3,500 issuance points, – a third outside urban centers. Wide availability and convenience offered by the service has resulted in annual sales of 1.5 million tickets over the mobile channel.
Judges’ comments: “Understanding the “unbanked” consumer enabled the delivery of a real game changing mobile solution. This is a great example of a service that maintains the ability to support legacy infrastructure whilst providing a bridge to the ‘cashless’ future.”
Runners up: • BBC for BBC Olympics mobile website • Comviva for Bangladesh Railway’s mTicketing powered by Comviva mobiquity mTicketing platform • Turkcell for Gencaver • Turkcell for Turkcell TV Service • Validas for VERA.
• Award: Best Advertising or Marketing on Mobile
Winner: McCann Worldgroup (Hong Kong) and Coca-Cola for Chok! Chok! Chok!.
Summary: With less and less people tuning in to traditional TV, Coca-Cola Hong Kong set out to transform the traditional TV experience in the new digital age with its highly successful summer promotional campaign “Chok! Chok! Chok!”. “Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, we created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion.”
Judges’ comments: “Great integrated advertising game on a smartphone app targeted at Coke drinkers which was good fun and also tracked back to increased sales to demonstrate its effectiveness.”
Runners up: • Cheil Worlwide and Mobile 5 for Samsung: Take Part 2012 • Hipcricket for McDonald’s MORNING PAPER • netCORE for Hindustan Unilever’s Active Wheel Rural Mobile Campaign • Movement for Coca Cola’s Move to the Beat 2012 Campaign.
• Award: Best Network Product or Solution for Serving Customers
Winner: NTT DOCOMO for Hanashite Hon’yaku, world’s first automatic voice translation service.
Summary: “Hanashite Hon’yaku”, world’s first automatic voice translation service breaks language barrier that it provides simple, convenient and high-quality automatic interpretation anytime anywhere without an expensive fee. Customers no longer need to reluctantly choose from either expensive on-call-interpreter service or a bulk of low-quality online machine translation services. It will not only enrich travel experience and globalize business networking, but helps boost tourism industry and create a variety of business opportunities.
Judges’ comments: “Long a dream of technologists, this will have major social implications over time. The unique approach of using the cloud for scalability and execution, the in-call translation and simultaneous speech and text translation make this a major step towards achieving real-time voice translation.”
Runners up: • Alcatel Lucent for New Conversation APIs • Orange for Orange WiFi Community • Qualcomm for IZat location platform • Wataniya Telecom, Kuwait for Data Roaming Control Service.
Social & Economic Development
• Award: Best Product, Initiative or Service in Emerging Markets
Winner: Ericsson for Amazon Connection – a digital inclusion program in the Amazon.
Summary: The Amazon Connection program combines technology and expertise with public-private partnership to enable communications and improved access to health, education and economic growth in a remote part of the world.
In 2009, Vivo and Ericsson embarked on a project that has changed thousands of lives in the Brazilian Amazon, beginning in the community of Belterra. This is one of the largest digital inclusion programs in the region which aims to reach over 30,000 people in about 175 communities along the Tapajós River.
Judges’ comments: “This is solid proof that when technology and expertise is combined with public-private partnerships, the results are nothing less than dramatic. A genuinely transformational initiative.”
Runners up: • Etisalat for Mobile Baby • OMC power – Micropower for Communities bringing Renewable and Affordable energy for Homes and Businesses in Rural India • Standard Bank South Africa for AccessBanking • Text to Change (TTC).
• Award: Best Mobile Product/Service for Women in Emerging Markets
Winner: Asiacell for Almas Line.
Summary: “Almas Line” is the name of the offer by Asiacell (Iraq’s second largest operator) conceived for, and sold exclusively to, Iraqi women. It consists of a SIM embedded with specifically designed features addressing the main barriers to women mobile usage in Iraq (price, harassment, cultural issues, concerns with technology, and technical illiteracy). Results have been spectacular: Asiacell now has 3.5 million female subscribers, half of which have joined since the launch of Almas line. Put differently, since Almas was launched Asiacell has acquired as many women subscribers as it had acquired in its first 11 years of operations!
Judges’ comments: “Very smart, well thought out approach with measurable large scale impact directly to women. The idea of marketing the SIM as a premier line is brilliant. Appeals to deep traditional values, aspirational but not elitist.”
Runners up: • Asiacell for Almas Line • Etisalat, Qualcomm, D-Tree for Etisalat Mobile Baby • Good World Solutions for Labor Link Mobile Voice • Mobitel for Liyasara • United Bank Limited for UBL Omni loan repayment & cash grant disbursement service for the Women.
• Award: Best Use of Mobile in Emergency or Humanitarian Situations
Winner: Vodafone Foundation for Vodafone Instant Network.
Summary: Vodafone Instant Network is an ultra-portable mobile network that fits into 3 suitcase-sized boxes weighing less than 100kg which can be transported on commercial flights and set up on site in less than 40 minutes. In 2012, Vodafone Foundation deployed Vodafone Instant Network in drought-prone Kaikor, Kenya and more recently after Typhoon Bopha in the Philippines in December. In Mindanao, 296,926 calls and 578,994 SMS went over Vodafone Instant Network, the highest in number in any deployment to date. Vodafone Foundation Instant Network Programme already comprises over 70 engineer volunteers ready 24/7 to deploy with its humanitarian partners in emergencies.
Judges’ comments: “This is an excellent project: well conceived, meeting a clearly identified niche in emergency response and well supported by the parent organization. Here is a model that is specifically designed to work in any context, and as a resource that can be called on by a wide range of responders both national and international.
Runners up: • Athonet and Protezione Civile FVG for PriMo Broadband LTE Emergency Communications • Mobile Commons • Telstra Corporation Limited for Emergency Alert • Trilogy International Partners for Trilogy Emergency relief Application (TERA).
• Award: The Green Mobile Award
Winner: Indus Towers for Green Sites Project.
Summary: A telecom site of Indus uses energy sources like Grid power, Diesel Generator (DG) & Batteries. DG & batteries are used due to unreliable electricity supply in India. Our operations run in 16 telecom circles of India & in certain geographies where there is no electricity supply at all. Indus cell sites have telecom equipment which requires 24×7, 365 days continuous power supply to support the service. This project was conceived to run telecom network operations without using Diesel as power backup. In FY11-12 Indus focused on making cities Green but there is a huge opportunity in many pockets where this will not be feasible. However, site level transformation into Green is possible. Thus a need was felt to transform the project focus to a more micro level. The focus of the project was changed from ‘Green City’ to ‘Green Sites’. Currently Indus has 17500 green sites.
Judges’ comments: “This solution fundamentally improves the financial and ecological challenges associated with providing access to communications for the next billion global users.”
Runners up: • eRecyclingCorps for mobile device trade in and renewal • Eltek for Green Revolution in DC Power • Huawei Technologies for Green Managed Services • Indus Towers for Green Sites project • Safaricom Limited for M-KOPA Solar.
Apps of the Year
• Award: Best Mobile App for Consumers
Runners up: • Burbn Inc for Instagram • Google Inc for YouTube • Imangi Studios LLC for Temple Run • Twitter.
• Award: Best Mobile App for Enterprise
Runners up: • DataViz Inc. for Documents to Go – Premium Office Suite • Dropbox • Google for Google Drive • PayPal.
• Award: Judges’ Choice - Best Overall Mobile App
Judges’comments: “This dynamic navigation app ticks all the boxes – great user interface, community/crowd-sourcing base, saves time, saves money, saves fuel – a masterclass in how to exploit the potential of mobile devices.”
Highly commended: Sky Sports F1 comppanion
Runners up: • Dropbox • Flipboard • Square.
• Award: Most Innovative Mobile App
Winner: McCann Worldgroup (Hong Kong) and Coca-Cola for Chok! Chok! Chok!.
Summary: See above for summary and video.
Judges’ comments: “Really innovative and effective use of mobile to create an interactive ad.”
Runners up: • Cherrypicks & Media Palette Hong Kong for iButterfly • Nuance Communications for Swype Beta (Version 1.3) • Oasis, TLC and MasterCard for Etisalat’s Flous service • Tigerspike for Woolworths Applications for iPhone, iPad, iPod and Android • Xtreme Labs for Viggle.
• Award: Smartphone Application Challenge
Point: Recognizing the development of network efficient Smartphone Applications. Allows for competent of apps that are user and network friendly.
Winner: AT&T for Application Resource Optimizer (ARO)
Summary: When apps aren’t designed to work efficiently with the cellular network, performance suffers for the end user, batteries drain faster, and network resources are not well-utilized. The issue has always been a lack of visibility into the complex interactions between apps and the lower-layer protocols normally hidden by APIs. To make these interactions visible, AT&T Researchers have created the AT&T Application Resource Optimizer (ARO), a free diagnostic tool. By using ARO, developers can pinpoint inefficiencies in their mobile applications and thus build better apps that use less battery power and respond faster.
• Award: Best Application using Network APIs:
Point: Recognizing enabling App platforms
Winner: Bharti Airtel Limited for my airtel app
Summary: my airtel app manages customers airtel mobile, broadband & digital tv connections at work, home or anywhere in between. Check usage, make payments or recharge, start & stop services, get special offers, order movies and games.
Best Mobile Handsets & Devices
• Award: Best Smartphone
Winner: Samsung Galaxy S3
Judges’ comments: “With its ability to deliver in multiple markets, proven global adoption, and leading edge features such as Pop-Up Play video, Smart Stay screen and NFC, this is the Android success story.”
Runners up: • Apple for iPhone 5 • HTC for Droid DNA / J Butterfly / HTC DLX • Nokia for Lumia 920 • Samsung for Galaxy Note 2 • Samsung for Galaxy S3.
• Award: Best Feature Phone
Winner: Nokia Asha 305
Judges’ comments: “This award recognizes the importance of these types of devices in the global market. Nokia’s Asha 305 delivers the best user experience from an affordable dual-SIM touchscreen phone, despite pressure from low cost smartphones.”
Runners up: • Nokia for 103 • Nokia for Asha 302 • Samsung for C3312 Duos.
• Award: Device Manufacturer of the Year
Judges’ comments: “The stand-out winner, a terrific year for Samsung as it continues to build a solid global business across its device portfolio.”
• Award: Best Mobile Tablet
Winner: Google & Asus for Nexus 7
Judges’ comments: “This tablet has brought credibility to the 7” category and taken it to the mass market, with the perfect combination of performance and portability. A great all-rounder”
Runners up: • Amazon for Kindle Fire HD 8.9 • Apple for iPad Mini • Apple for iPad with retina display • Asus for Transformer Infinity • Samsung for Galaxy Note 10.1.
• Award: Best New Mobile Handset, Device or Tablet at Mobile World Congress 2013
Winner: HTC One.
Best Mobile Technology
• Award: Best Mobile Infrastructure
Winner: Samsung Electronics for Smart LTE Networks.
Summary: Smart LTE Networks enables high performance content-centric LTE radio networks by utilizing traditional IT computing and storage at the edge of the mobile network. With these capabilities integrated into the radio access network, Samsung is accelerating LTE innovation and fundamentally enhancing user experiences by delivering advanced radio scheduling, cloud computing, mobile content caching, real-time self-optimization and signaling reduction. Smart LTE Networks has demonstrated superior LTE performance since it went live more than a year ago.
Judges’ comments: “Integrating base stations and general-purpose IT servers to improve LTE performance and enable newer services also reduces costs significantly, demonstrating the benefits in competitive markets.”
Runners up: • Accedian Networks for NanoNID • AT&T and Intucell for Self-Optimizing Network (SON) • Nokia Siemens Networks Liquid Radio Software Suites for GSM and WCDMA • ZTE & CSL Limited for ZTE ZXSDR R8884 Multiband and Multi-mode Remote Radio Unit.
• Award: Best Mobile Technology Breakthrough
Winner: Accuris Networks for AccuROAM Wi-Fi.
Summary: Making Wi-Fi a carrier driven extension for Offload and Roaming by connecting together the signaling of both network’s intelligently. It’s the first solution to enable smartphone and tablet users to seamlessly connect to any Wi-Fi hotspot technology from WISPr to Passpoint, both domestically and roaming internationally, without having to enter cumbersome usernames and passwords, verify account details or regularly interact with a client app. AccuROAM makes Wi-Fi work like a full extension of GSM networks not just for data but also for billing, policy, authentication, voice and messaging. It is in use today by operators such as AT&T.
Judges’ comments: “Allowing Wi-Fi roaming for SIM based devices is an important part of how mobile operators will deal with data traffic cost effectively and also open up new services and revenues for international roamers.”
Runners up: • Marvell Technology Group for Marvell Avastar 88W8897 2×2 SoC • NXP Semiconductors for TFA9887UK – Audio amplifier system with adaptive maximizer and speaker protection • P2i for World leader in liquid repellent nano-coating technology • Samsung Electronics for “Smart LTE Networks”.
• Award: Best Cloud Based Technology for Mobile
Winner: Jasper Wireless cloud-based connected devices platform for machine-to-machine (M2M) and consumer electronics.
Summary: Jasper Wireless provides a cloud-based connected devices platform for machine-to-machine (M2M) and consumer electronics. The platform provides automated provisioning activation and management processes enabling operators to eliminate the complexities associated with serving the M2M and connected device market. Through this unique combination of network connectivity, software and service, operators and enterprises can develop and deploy connected devices profitably around the world. Jasper’s cloud-based platform offers operators a low-cost, low-risk entry into providing M2M connectivity and associated services within a matter of just a few weeks and all without disrupting or burdening their core lines of business.
Judges’ comments: “Great use of the cloud in machine to machine technology that allows mobile operators to truly differentiate themselves in the market.”
Runners up: • Brightcove for App Cloud mobile app platform • Devicescape for The Devicescape Curated Mobile Experience Solution • Fiberlink for MaaS360 • Netbiscuits Cloud Platform for Adaptive Mobile Web Experiences.
• Award: Best Mobile Safeguard & Security Products and Services
Winner: AdaptiveMobile and Syniverse for Messaging Truste.
Summary: Different regions produce different varieties of SMS spam, and so to be effective a platform must be both iterative and able to learn. This new deployment uses spam ‘fingerprints’ to identify SMS spam. Fingerprints are created using a duplicate message stream that is processed by an analytical engine that identifies suspect messages using a serious of algorithms and behavioral identification. Filtering SMS spam in this way ensures there are zero false positives and identifies the spammer.
Judges’ comments: “Today, blocking illegal SMS is an important part of a mobile operator’s services. This is an effective solution for mobile customers in the USA. A real solution to a real problem”.
Runners up: • AirWatch for Enterprise Mobile Management • Blancco Mobile • Lookout for Lookout Mobile Security • Inhance Technology Limited for Mobile Superhero.
• Award: Outstanding LTE Contribution
Winner: SK Telecom for 4G LTE with PETA Solution
Summary: SK Telecom has continuously upgraded its premium LTE service by commercializing PETA (Premium quality, Excellent speed, Total stability and Advanced technologies) Solution. PETA Solution consists of Multi Carrier, LTE femtocell, nationwide VoLTE service, Self-Organizing Network and Advanced Smart Cloud Access Network, all of which the company commercialized for the first time in the world. Since its LTE commercialization in July 2011, SK Telecom completed nationwide LTE deployment covering 99 percent of the population in June 2012 and surpassed 8.1 million LTE subscribers as of January 2013, accounting for over 31 percent of the company’s total mobile subscriber base.
Judges’ comments: “If you want to see the future, look at this aggressive pursuit of service excellence, The PETA solution ensures high-speed/ high-volume data transmission and excellent high quality HD voice on LTE using VoLTE. A big breakthrough for the GSM community.”
Runners up: • Huawei for SingleRAN LTE Enhancement Suite • KT for LTE WARP + • Nokia Siemens Networks for LTE Smart Scheduler • Qualcomm for Snapdragon S4 MSM8960 processor • SK Telecom for 4G LTE with PETA Solution • SK Telecom for HD Voice (VoLTE).
• Award: Outstanding Overall Mobile Technology – The CTO’s choice
Winner: Samsung Electronics for Smart LTE Networks.
Government Mobile Excellence Awards
• Award: Spectrum for Mobile Broadband Award
Winner: Government of New Zealand for its Mobile broadband strategy.
• Award: Mobile for Development Award
Winner: U.S. Agency for International Development for the Agency's work to increase the use of mobile services to empower women.
Summary: USAID is the first bilateral donor agency to establish a dedicated mobile solutions team focused on the widespread use of mobile technology to address core economic and gender issues. To include those who do not have access to or use banks, USAID has implemented a series of mobile money initiatives and partnerships, including the Better Than Cash Alliance and a focus on electronic payments as part of its reform agenda, USAID Forward. To close the mobile phone gender gap, USAID has strengthened its support to the GSMA mWomen Program to provide access to mobile services that enhance the livelihoods of women and their families. Further, USAID is working to provide timely health messages to expectant and new mothers through the Mobile Alliance for Maternal Action (MAMA).
• Award: m-Government Award
Winner: Government of Moldova for the The Mobile Signature project.
Summary: The Mobile Signature is an identity card of the citizen in the virtual world and the access key to all public services in electronic format. The signature authenticates the user in the virtual space allowing them to remotely sign papers, reports, requests and declarations for institutions. It is also available to citizens abroad allowing them access to services back home. in the Republic of Moldova. Citizens can request the Mobile Signature from the mobile telephony operators Moldcell and Orange, using their identity card.
Outstanding Achievement Awards
• Award: GSMA Chairman's Award
Winner: KT Corporation and SK Telecom for their pioneering efforts and leadership in driving the adoption of SIM-based mobile near field communication (NFC) services.
Summary: “KT and SK Telecom have been at the forefront of global commercialization of NFC, catalyzing the financial ecosystem for mobile NFC from an early stage,” said Franco Bernabè, Chairman, GSMA and Chairman and CEO, Telecom Italia Group. “These efforts have not only led to an explosion in demand for NFC-based services domestically, but ensured that the country leads in the worldwide adoption of a single standard for mobile NFC.” With more than 21 million SIM-based NFC handsets, South Koreans have become avid NFC users, tapping their smartphones to purchase goods in shops and street markets, pay fares on public transport and access buildings. The two operators have applied significant effort and investment to ensure compatibility of NFC technologies in their home market of South Korea and around the world.
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