The Meffy Awards (Meffys) 2014: the finalists with videos

September 2014: finalists include SiSense; Appannie; GoMetro; Kurbo Health; mHealth Tanzania; VOTO Mobile; Wikipedia Zero; F-Secure Freedome; Bluebox Security; One97; Wireless Registry; MediSafe; Eko Devices; VoiceItt; Microsoft; DocuSign; EasilyDo; SwiftKey; Bango; Barclays; Eco$ave; EventPilot; ONDiGO; deltaDNA; Pollen VC; Bitstrips; Clumsy Ninja; Blippar; Ensygnia Onescan

Awards: Meffy Awards

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Organized by: Mobile Entertainment Forum (MEF)
Founded: 2004
Deadline for entries: July/August each year.
Entry fee: In 2014 the entrance fee was reduced to US $50, per submission, to cover admin costs. Previously it had cost $199 to $399.
Number of entries: 250 (from 30 countries) in 2014.
Finalists announced: September.
Winners announced: November at the Meffys Awards Ceremony and Gala Dinner, 2014, in San Francisco (mobiThinking readers can claim a 20 percent discount with the code MOBITHINK20).
Prizes: Meffy Award trophy.
Categories in 2014: Big data; Consumer trust; Mobile education; Mobile health; Life tools; Mobile money; Mobile publishing; Mobile service; Monetization & engagement; Social & entertainment app; Social responsibility & development; Innovation in apps; Innovation in technology; Innovation in fintech (mobile financial technologies); Innovation in Growth Markets; Innovative Business Model; Outstanding Contribution.
mobiThinking verdict: The Meffys has been running for ten years, making it one of the more established mobile award ceremonies. In that time it has celebrated some of the greats in mobile entertainment.
It would be useful, for the winners and observers alike, if the Meffys would publish descriptions of each entry and/or video case studies (or links to them), as it’s important to know why each won. The videos added here were sourced by mobiThinking.
Judges: Analysts, journalists, VCs, academics and other industry experts, including mobiThinking’s Andy Favell.
Previous winners with videos and case studies:
Meffys 2013 winnersMeffys 2012 winners.

Guide to mobile awardsWorld Summit Mobile AwardsEMMAsSmarties (MMA Awards)Global Mobile AwardsCannes LionsMeffysME Awards

Congratulations finalists/winners – please send a link to your video case study to: editor (at), if you wish it to be featured here.

Meffys 2014 Finalists

Big data

Alpine Data Labs for Alpine Chorus: Unleashing the Power of Team-Based Data Science
App Annie for Advertising Analytics and App Store Optimization (ASO)
AppsFlyer for AppsFlyer
deltaDNA for deltaDNA – The power of personalization
SiSense for SiSense 5.0 Analyzes a Billion Records Instantly on Any Mobile Device

Video promo: App Annie advertising analytics.

Consumer Trust Award

AgeCheq for AgeCheq Child App Privacy Ecosystem
Bluebox Security for Bluebox Security
F-Secure for F-Secure Freedome
One97 Communications Ltd. for Paytm App
The Wireless Registry for Take Control of Your Wireless Identity

Video case study: F-Secure Freedome.

Mobile education

EDUMOBI for EDUMOBI – Mobile Learning Network for
Mutual Mobile for Yuby
Pearson Education for iLit
Wikimedia Foundation for Wikipedia Zero

Video: a Petition for Wikipedia Zero.

Mobile health

Buddy Enterprises Limited for Buddy App
Eko Devices for Eko Devices
Essence for Care@Home™
MediSafe for MediSafe Medication Management Platform
VoiceItt for TalkItt: This Is My Voice

Video introduction: Eko - the world's most intelligent stethoscope.

Life Tools App Award

DocuSign, Inc. for DocuSign
EasilyDo for EasilyDo
Fueled for Happify – The Happiness App
Microsoft Mobile for Video Tuner
SwiftKey for SwiftKey Keyboard

Video review: Video Tuner for Windows Phone.

Mobile Money

Bango for The Bango Payments Platform
Barclays for Barclays Mobile Banking
Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva mobiquity Money
Personal Capital for Personal Capital
Smart e-Money, Incorporated for Mobile Cash Transfer Program

Content Service Award

ATIV Software for EventPilot – Mobile conference app to create sustainable paperless meetings
BBG for VOA News
iRestaurante for iRestaurante
Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva mobiquityR Money
ONDiGO for ONDiGO – Mobile CRM

Video introduction: Getting started with ONDiGO Mobile CRM.

Monetization & engagement

Carnival for Carnival Mobile Marketing Suite
deltaDNA for deltaDNA – The power of personalization
Locatrix Communications for Game of Phones
Mblox for StarStar Services
Pollen for Pollen VC

Social & Entertainment App Award

Bitstrips for Bitstrips
FleishmanHillard for Plants vs. Zombies 2
Locatrix Communications for Game of Phones
Movile internet móvel s.a for PlayKids
NaturalMotion for Clumsy Ninja

Social Responsibility and Development Award

GoMetro for GoMetro USSD service
Kurbo Health for Kurbo Health
mHealth Tanzania Public Private Partnership (CDC Foundation) for Healthy Baby, Healthy Pregnancy Text Messaging Service
VOTO Mobile for Creating Equal Opportunity Through Voice
Wikimedia Foundation for Wikipedia Zero

Video case study: Healthy Baby, Healthy Pregnancy Text Messaging Service.

Innovation Award for App

Blippar for Blippar
Ensygnia for Ensygnia Onescan
Harris+Hoole for Transforming the customer experience through the Harris+Hoole app
Plastic Mobile for Neighbourhood Navigator
Shazam Entertainment for Auto Shazam

Video demo: Ensygnia OneScan

Innovation Award for Growth Markets

GoMetro for GoMetro Mobile Website
Intigral for Dawri Plus
Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva’s mobiquity Money
Mobilium Global for Smart Health Africa
NearBytes for SndKey

Video promo: 2face endorses Mobilium Global’s Smart Health Africa

Innovation Award for Technology

Blippar for Blippar app on Google Glass
Drawbridge, Inc for Drawbridge Cross-Device Advertising Technology
ItsOn Inc. for ItsOn Smart Services Platform
QualcommTechnologies, Inc. for Qualcomm Vuforia Smart Terrain
The Wireless Registry for DNS for the Internet of Things

Past Winners of the Meffys:

2013 Award Winners

Social & Entertainment App Shazam for Shazam for TV Service
Life Tools App Tile for Tile
Mobile Money Barclays for Pingit: Picture Payments
Discovery & Engagement |
Content Service Maluuba
Brand on Mobile Brandtone for Pepsico / Credito Para Torcida
Consumer Trust NQ Mobile for NQ Mobile Security
Social Responsibility & Development Mahindra Comviva for Ecocash powered by Mobiquity
Innovation for App SwiftKey for SwiftKey 4
Innovation for Technology Mozilla for Firefox OS
Innovation for Business Model Fortumo for Android App Distribution
Innovation for Growth Markets moWoza

• For more details and video case studies see: Meffys 2013 winners

2012 Award Winners

Social & Entertainment App Electronic Arts for The Sims Freeplay on iOS and Android
Life Tools App The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer
m-commerce Barclays Bank for Barclays Pingit
Discovery & Engagement Yala Music for Yala
Content Service PERFORM for Al Jazeera Sport Mobile Apps
Brand on Mobile Crispin Porter & Bogusky for Just Dance 3 - Autodance
Publisher on Mobile Financial Times for FT Web App
Consumer Trust Lookout for Lookout Mobile Security
Social Responsibility & Development Afroes for Moraba
Innovation for App Citibank for Citibank Tablet App
Innovation for Technology Calltrunk for Calltrunk
Innovation for Monetization GetJar for GetJar Gold Virtual Currency
Innovation for Growth Markets biNu for biNu Social Network and Content Platform

• For more details and video case studies see: Meffys 2012 winners

2011 Award Winners

Ad Campaign The Coca Cola Company for Sprite Slam Dunk 2011
Blockbuster App Research In Motion for BlackBerry Travel
Brand on Mobile Velti and Ericsson IPX for A&N Mobile CRM
Content AKQA for Nigella Quick Collection
Content Discovery & Personalisation Shazam for Shazam for TV
Game Electronic Arts for Dead Space
Innovation in a Mobile First Market ForgetMeNot Africa for their Message Optimiser
Innovative App Onavo for Onava Data Shrinking App for iPhone and iPad
Innovative Business Model Hungama Mobile for Vishal & Shekhar Mobile Music Concert
M-Commerce Service Eagle Eye Solutions for Karen Millen Mobile Gift Vouchers
Mobile Connected Device Apple for iPad2
Mobile Website CBS Interactive for
Music Service Aspiro Music for WiMP
Social Media Service Movellas for Movellas
Technology Innovation OnStar for Onstar Mobile App
TV & Video Service Saffron Digital for Media Hub

2010 Award Winners

Ad Campaign: Fancharge for Go! Go! Lions Baseball
App Store Blockbuster: CBS Mobile for NCAA March Madness on Demand
Business Intelligence: Motally for Motally
Consumer Experience: for FindaProperty
Content Discovery and Personalization: Taptu for Touch Search
Cross Platform Content: Zed Group for Planet 51
Cross-Platform Technology: MTS for
Games: PopCap for Plants vs Zombies
Innovative App: CBS Mobile for CW City-Wize iPhone App
Innovative Business Model: Mob4Hire for Crowd Sourced Mobile Testing
M-Commerce: Wau Movil for First Gateway Service Offer in Latin America
Mobile Connected Device: Novatel Wireless for MiFi Intelligent Mobile Hotspot
Mobile First Innovation: Tata Teleservices for English Seekho
Music Service: Shazam for Shazam Encore
Social Media: Handmade Mobile for Flirtomatic
Technology Innovation: Layar for Layar Reality Browser
TV and Video Service: CBS Mobile for Android; iPhone Mobile

2009 Award Winners

Games: Gameloft for "Real Football 2009"
Music Service: 24-7 Entertainment for "TDC Play"
TV & Video Service: BBC for "BBC iPlayer on mobile"
Content: 20:20 London for "Thmbnls Interactive Mobile Drama"
Social Networking: Handmade Mobile Entertainment for "Flirtomatic"
Search & Discovery: MTS for "MTS Super Search"
Ad Campaign Award: TURKCELL for "Tone&Win"
D2C Service: GetJar for "GetJar"
Application: Opera Software for "Opera Mini 4.2"
Technology Innovation: Nokia for "Nokia Ovi Store"
'Mobile First' Innovation: Hungama Digital Media for "Tata Sky"
Business Intelligence: comScore for "GSMA Proof of Concept"
Innovative Business Model: Orange for "Dolphin Pay-As-You-Go package"
Quality of Experience: Dolby Laboratories for "Dolby Mobile"
Handset: INQ Mobile for "INQ - The World's First Social Mobile"
Outstanding Contribution: Dr. Antero Taivalsaari - Principal Investigator, Sun Microsystems Laboratories; Mark VandenBrink - Motorola Fellow & VP

2008 Award Winners

Games: Nokia for "Hooked on: Creatures of the Deep"
Music Service: mBlox & Myxer for “Myxer Mobile Music”
Artist Campaign: Absolute Marketing & Distribution for “Wet Wet Wet SMS Pre-order Campaign”
TV & Video Service: Rhythm NewMedia and 3UK for “Free Video on 3UK”
Technology Innovation: Zeemote® for “Zeemote JS1 Controller”
Content: Fun Little Movies Channel
Communities & UGC: Flirtomatic
Search & Discovery: Gracenote for “Gracenote Mobile Music Platform”
Marketing Campaign: Orange for “Frank TV”
Handset Application: fring
Quality of Experience: Zeemote® – “Zeemote JS1 Controller”
Off-Deck Services: Thumbplay
Innovative Business Model: MMcast for "MMCast"
Handset: Nokia N95 8GB
Operator: Orange

2007 Award Winners

Games: Gameloft for “Miami Nights: Singles in the City”
Music Service: Omnifone for “MusicStation”
Artist Campaign: Parlophone/New Visions for “Lily Allen Mobile Site”
TV & Video Service: QUALCOMM for “MediaFLO” System
Technology Innovation: Alltel Wireless for “Celltop”
Content: Endemol Digital Media for “Get Close to…Sugababes”
Innovative Business Model: AdMob for “AdMob Marketplace”
Communities & UGC: Loop Mobile for “MOKO”
Search & Discovery: MCN for “DoCoMo D903i FM Radio Search”
Handset Application: ShoZu for ShoZu
Marketing Campaign: Hungama Mobile for “Hutch & Casino Royale Campaign”
Handset: Nokia for “N95”
Operator: Telenor Norway

2006 Award Winners

Games: Digital Chocolate for “Tower Bloxx”
Music: Warner Music for WAMO Packs
Content: Chooz Active Content for “Foreplay”
Services: Bango for “The Bango Service”
Innovation: 3 UK and Yospace for “SeeMeTV”
Operator: 3 UK
Handset: Nokia for the “N70”
Marketing Campaign: France Telecom/Orange and Warner Music for Madonna: Confessions on a Dance Floor”

2005 Award Winners

Games: Nokia N-Gage for ‘Pathway to Glory’
Music: Vodafone, for its ‘Vodafone live!’ Full Track Music Download Service
Content: Endemol UK with Victoria Real, for ‘Celebrity Big Brother 3’
Services: Orange France for ‘Video Universe’
Innovation: Vodafone and Twentieth Century Fox TV for ‘24: Conspiracy’

2004 Award Winners

Games: IN-FUSIO – IN-FUSIO Mobile Games Services
Chaoticom with Eurotel Praha – Eurotel Jukebox
Ki-Bi Mobile Technologies represented by Icon mSolutions – “Ki-Bi™”
Best in Show:
Chaoticom with Eurotel Praha for Eurotel Jukebox
(voted for by the audience at the awards using SMS)

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