Awards: Mobile Marketing Association (MMA) Global Awards
Founded: 2004
Deadline for entries: August 27, 2010
Entry fee: US $250 per entry for MMA Members, US $300 for non-members
Winners announced: November 17, 2010, at the Global Awards Ceremony in Los Angeles
Advantages: MMA Global Awards are well-respected and draw in a broad range of mobile campaigns from big brands around the globe. Many agencies go to considerable lengths to showcase their best work, often putting together video case studies.
Disadvantages: in 2009 the MMA simply listed the winners, and did not share any description of winning campaigns. With the help of the agencies behind these winning campaigns, mobiThinking has collected videos and links to case studies, news etc – all below. We hope the MMA Awards will do this for us in 2010.
2009 Winners include (brands/agencies): Coca-Cola; ESPN; Puma/Phonevalley; Cadbury/Hyperfactory; Kraft/Mobilera; UPS/TMP Worldwide; TIM/McCann Erickson/Mobext; Adidas/Mobiento; Vodafone/Mobile Dreams Factory; Fanta/Ogilvy Advertising; Trident/F.biz; Carefree/Pontomobi.

Best Mobile Display Campaign

North America

• Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America

• Trident Fresh, F.biz

Europe, Africa & Middle East

• LMfootball.mobi, Livemobile (Pty) Ltd
• Adidas: Soccer stars in your pocket, Mobiento

Asia Pacific

• Puma Formula 1, Phonevalley

Global

• The Virtual Zippo Lighter App, Moderati, Inc.

Best Mobile Messaging Campaign:

North America

• Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L

Central & Latin America

• Carefree Mobile Campaign, Pontomobi Interactive

Europe, Africa & Middle East

• Kraft Foods Turkey/Patos, Mobilera

Asia Pacific

• 42Below: Because We Can, The Hyperfactory

Global

• Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell

Best Emerging Technology Campaign:

North America

• Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America

• Jeito Chiclets; Jeito Lhama, F.biz

Europe, Africa & Middle East

• Fanta More Play, The Hyperfactory

Asia Pacific

• Cadbury Be The Gorilla, The Hyperfactory

Best Multi-Channel Mobile Campaign

North America

• Rogers/Live Nation - Wireless Box Office, MyThum Interactive

Central & Latin America

• ClubMovistar – Mobile Loyalty Program, Movistar Chile, AndinaTech

Europe, Africa & Middle East

• Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri

Asia Pacific

• Sony Quantum Code, AURA Interactive

Global

• Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company

Best Mobile Social Media Campaign:

North America

• Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media

Europe, Africa & Middle East

• Vodafone: The Fastest on Facebook, Mobile Dreams Factory

Asia Pacific

• Sony Quantum Code, AURA Interactive

Best Cross-Media Integration Campaign

North America

• UPS jobs -Problem Solved, UPS & TMP Worldwide

Central & Latin America

• TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext

Europe, Africa & Middle East

• Who Killed Summer 09 (Vodafone Group), OMD Mobile

Asia Pacific

• Go For It, Tribal DDB India

Global

• Ad Council: That’s Not Cool, R/GA

Best Mobile Campaign Overall: (three-way tie)

• TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext
• UPS jobs -Problem Solved, UPS & TMP Worldwide
• Who Killed Summer 09 (Vodafone Group), OMD Mobile

MMA Industry Award for Innovation: Creativity

• Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri

MMA Industry Award for Innovation: Reach

• ESPN ScoreCenter

MMA Industry Award for Innovation: Social Impact

• Text ALIVE Mobile Donations, Mobile Accord Inc.

MMA Award for Overall Excellence

• Fanta Stealth Sound System, Ogilvy Advertising

MMA Academic award: Individual

• Margherita Pagani, Bocconi University

MMA Academic award: Institution

• Institute for Mobile Media Research Ball State University