The Webby Awards 2013: the award-winning mobile campaigns with video case studies
Winners videos include: YouTube; Google Maps; Waze; MoMA; Nike+ (R/GA); LEGO (Pereira & O’Dell); Universal Mind; Sony (Party Inc); FX (Red Bee); Houzz; Songza; Fab; Real Time Wine (Prezence Digital); Kayak; Band Aid (JWT); Meat Pack (4am Saatchi & Saatchi).
Congratulations Webby winners, if you haven’t already, please send a summary of your winning entry, including evidence of success, and links to your case studies/videos and award entry to editor (at) mobiThinking.com.
Awards: The Webby Awards a.k.a. The Webbys.
Founded: 1996, mobile category started in 2007.
Deadline for entries: December each year.
Entry fee: US $295.
Number of entries: N/A.
Winners announced: May each year.
Prize: Webby Award.
Categories include (in 2013): Best practices; Device camera; Location; Mobile video; User experience; Education; Entertainment; Events; Games; Guides; Lifestyle; Music; News; Shopping; Social; Sports; Travel; Utilities; Mobile ads; AR.
mobiThinking verdict: In the six years mobile has featured at the Webby Awards, the number of categories has ballooned, which suggests it attracts plenty of entrants (but we’re not told how many). There’s a Webby Award winner – chosen by the judges – and a People's Voice Winner – where the general public and/or friends of the entrants can vote for their choice (shortlisted companies only) for each category – that doubles the chance of winning, but does this dilute the kudos of a Webby Award?
If you were expecting best practice mobile Websites at the Webbys, you will be disappointed. Despite the name and heritage, the mobile categories at the Webby Awards have been overrun by native apps. Nonetheless there are plenty of big brands among the winners. There are international entries, but US companies dominate. Often similar names appear in successive years.
In 2013 the Webby’s brought in a new Awards Gallery, which is flashy, but confusing. Most winners and nominees have a link. Sometimes there’s a link to case studies, which is excellent, but not often enough – is it wrong to want to know why the winners won?
Most of the videos below were sourced by mobiThinking.
Previous winners with videos and case studies: 2012 winners
mobiThinking guides in this series:
• Guide to mobile awards • World Summit Mobile Awards • EMMAs • Smarties (MMA Awards) • Global Mobile Awards • Cannes Lions • Meffys • Webby Awards •
For some tips from awards judges see:
• How to create an award-winning mobile campaign
The 2013 Webby Mobile Awards winners
Best use of device camera
Video promo: YouTube Capture.
Best use of GPS or location technology
Best use of mobile video
Best user experience
Video promo: Google Maps.
Best visual design
Video promo: Paper Baron.
Best connected products
Video promo: Waze
Education & reference
Video promo: MoMA Art Lab.
Video promo/interview: Leonardo da Vinci: Anatomy
Video tutorial: LEGO Super Heroes Movie Maker.
Experimental & innovation
Video promo: The Silent History.
Video interview: The iPad Table.
Video promo: Cut The Rope.
Sub category: Games for tablets & other devices.
Webby Award winner: ESPN Fantasy Football App on Mobile Web, Android and iOS.
People's Voice winner: Draw a Stickman: EPIC Hitcents.com.
Video promo: Chefs Feed.
Integrated mobile experience
Video case study: Make TV.
Video case study: FX, The Walking Dead.
Video demo: Houzz iPad app
Media streaming service
Music for handheld devices
Video promo: Songza.
Video demo: Fab.
Video case study: Nike+ FuelBand.
Video promo: Kayak.
Utilities & services
Video case study:
Video case study: Gaga’s Workshop.
Interactive advertising and media: mobile advertising
Video case study: Band Aid Magic Vision.
Interactive advertising and media: augmented reality
Interactive advertising and media: mobile & experience marketing
Video case study: Meat Pack Hijack.
• Congratulations Webby winners, if you haven’t already, please send a summary of your winning entry, including evidence of success, and links to your case studies/videos and award entry to editor (at) mobiThinking.com.
• Please comment below or email editor (at) mobiThinking.com.
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