The highlight of Interactive Local Media 2009 (ILM:09) for mT readers will be the Mobile Local Media SuperForum on Day 2. BIA/Kelsey Group is offering you a US$200 discount on the regular price.
Mobile Local Media is BIA/Kelsey’s fastest growing advisory services program, and for good reason. In recent research BIA/Kelsey found that consumer are much more likely to search for local products and services on their mobiles than non-local ones: Among consumers using mobile devices:

• 18.5 percent searched the Internet for local products or services
• 15.9 percent obtained information about movies or other entertainment
• 13.3 percent obtained information about restaurants or bars
• 11.1 percent searched the Internet for products or services outside their local area
• 4 percent purchased a physical item that needed to be shipped (e.g., a book)
• 3 percent used a coupon from their mobile phone

Images from ILM:08:

Mobile Local Media SuperForum

Introduction and BIA/Kelsey Data:
Michael Boland, senior analyst and program director, Mobile Local Media, BIA/Kelsey

Keynote:
Surojit Chatterjee, product manager, Google

Segment I. Mobile local 2.0 demos: beyond ‘What?’ and ‘Where?’
Sanjeev Agrawal, CEO, Aloqa
Claudia Poepperl, founder and CEO, Adaffix
Jeff Porter, VP general management, Americas, mobilePeople

Segment II. Location and monetization: ad targeting in a mobile world:
Alistair Goodman, CEO, 1020 Placecast
Meredith Papp, Product Marketing Manager, Google
Rahul Sonnad, founder and CEO, Geodelic Systems

Segment III. Apps, web and SMS: what’s the right mobile strategy?
Steve Espinosa, cofounder, Appetizr
Greg Hallinan, CMO, Verve Wireless
Gleb Shaviner, director of business development, Advertising, Media and Entertainment Division, Amdocs
Krishna Vedati, senior VP, GM-Mobile, AT&T Interactive

What: Interactive Local Media 2009 (ILM:09) featuring Mobile Local Media
When: December 9 - 11 2009
Where: Los Angeles, USA
How much: Regular conference price US$1,695.00
mT reader discount: save US$$200 on regular price using special code “ILM09MOBI”.

For other discounted events from mobiThinking partners, see Upcoming conferences for mobile marketers’ diaries. If you attend or participate in this event, please give us your feedback. Comment below or email editor (at) mobiThinking.com.