Interview transcripts
Q&A with Stephen Conmy, Editor of Digital Times, Ireland's Digital Media Authority.
As Editor of Digital Times Magazine, Stephen Conmy has a lot to say about mobile marketing. In fact, he has found Irish media recognition to be lacking in the mobile sector, and as a result has set up Ireland's first and only dedicated Mobile & Web App awards, 'the Appys'.
The open market approach: Q&A with GetJar, the No1 independent app store
With 3 million downloads a day, GetJar can claim to be the second biggest App Store. But unlike the top dog, Apple, it lists applications for all phones, there's no fee or revenue share, it doesn't keep download data a secret and it is mobile Web friendly.
Five-minute interview: Pam Horan, president, Online Publishers Association
Mobile opens up new revenue streams for Web publishers, while offering new opportunities for contextual advertising for marketers. But the whole industry must protect consumer privacy, says the OPA president.
Meet the boss of Japan's number one mobile media company: interview with Akihisa Fujita, president and CEO, D2 Communications
If you only know the name of one mobile agency in the world, it should be D2 Communications. D2C was the first and remains the largest mobile media agency in Japan (and, arguably, in the World), the most highly developed and successful mobile market on the planet.
Why mobile is an imperative for brands in Asia: an interview with Marco Gavin, Procter & Gamble
Procter & Gamble ran its first mobile campaign in Asia in 2002. Eight years on Asia still leads P&G's mobile strategy. Not only is Asia the world's most populous region, it's also one of the most diverse. So while brands use cutting-edge mobile technology to engage with customers in Japan, they are also using basic SMS to connect with consumers in rural Indonesia (people it is almost impossible to reach through other channels).
The insider’s guide to mobile Web marketing in Japan
The rest of the world is fascinated by mobile in Japan – but few people really know what's going on. The truth is, quite simply, mind-boggling. This guide is packed with jaw-dropping statistics, enlightening case studies and analysis, while identifying all the movers and shakers in the business.
Mobile: it's about the consumer, stupid. Five-minute interview with Barney Loehnis, head of digital, OgilvyOne, Asia Pacific
The key to a successful mobile strategy is being consumer-centric – if companies implement the consumer services that benefit the customer first, they will find customers much more receptive when they introduce mobile marketing. Pearls of wisdom; plus the mobile sites, services and technologies that excite (and irritate) OgilvyOne's new head of digital for Asia.
The insider’s guide to mobile Web marketing in Canada
As the Winter Olympics 2010 kicks off in Vancouver, we turn to Laura Marriott, Canadian national, mobile guru and ex-president of MMA to be our guide to mobile in Canada. She taps Canada's top wireless experts for the latest news and views on mobile Web, services and marketing.
Five-minute interview: Tom Eslinger, digital creative director, Saatchi & Saatchi Worldwide
Saatchi's head of digital is on a mission to persuade both brands and the advertising business that mobile should be a critical part of their marketing mix. That means allocating more of the budget to mobile and investing in the necessary expertise.
