More than half of the 50 million visits to Skyscanner’s travel search engine each month are mobile. In Asia, it’s even higher, with 64 percent of visitors coming via mobile.
The mobile sites, services, campaigns and innovations that inspire one of the pre-eminent mobile marketers in the US.
Excellent mobile broadband coverage, high smartphone penetration and widespread mobile data plans have fostered one of the world’s most innovative and successful mobile markets. The amazing stats, the key players, the top mobile sites, apps and campaigns: this guide to Sweden, from top mobile agency Mobiento, has it all covered.
Biggest mistake in mobile? “Marketers' lust for shiny objects like wacky apps or out-there augmented reality rather than pragmatic mobile products and services that sell stuff and build loyalty.”
What makes mobile a critical channel for customer engagement in Latin America? Interview with André Andrade MEF LatAm and Titans
In this Q&A, MEF’s new vice chair, LatAm, shares his views and tips on mobile marketing to consumers across the continent.
Nigeria is the largest mobile market in Africa and the tenth largest in the world. With low PC and fixed-line penetration, there’s little surprise that the mobile device has long-since surpassed the PC as the way that Nigerians access the Web. This guide collects all available mobile facts and stats and details all the movers and shakers in this vast mobile market.
It’s difficult for smartphone-touting, social-media savvy marketers to understand that most Africans only have basic feature phones and a fear of mobile data charges, explains Gordon.
“Mobile advertising campaigns which do not click through to a mobile-optimized site - it's a marketing crime!”
Kenya is the world leader in mobile money. For 19 million Kenyans, the cell phone is a wallet and bank account. They can get paid, transfer money, pay bills, withdraw cash and even make in-store purchases – no matter what handset. Now that is a catalyst for a vibrant mobile economy!