With over 600 branded apps and mobile sites in 30 countries to its name, Golden Gekko is one of the world’s most prolific mobile agencies and a welcome addition to the mobiThinking guide to mobile agencies. The guide profiles in-depth 14 of the world's biggest and best mobile agencies, asking the need-to-know questions to help you pick the right mobile partner.
What makes EMEA the world’s most exciting mobile market? Interview with Paul Berney, managing director, MMA EMEA
With 119 different nations and innumerable different languages, religions, cultures and standards of living, there’s only one thing that unifies the distinct populations of Europe Middle East and Africa (EMEA). That is the mobile phone. 1.35 billion people in this region have a mobile phone. You can’t say the same about PC or TV. The diversity of region has led to the mobile channel being used in very different, though equally innovative ways by companies that wish to engage their customers via mobile.
What makes North America the most exciting mobile market in the world? Interview with Michael Becker, MD, North America, MMA
Strong growth in smartphone adoption, ongoing roll out of fourth-generation (4G) mobile networks and innovative brands are helping to drive forward all forms of mobile engagement – messaging, mobile Web, apps and more.
Along with Russia, India and China (known affectionately as the BRIC countries), Brazil, is eyed as a market of great potential by operators, handset manufacturers and mobile marketers alike. Get the low down on Brazil with the MMA's former global chairman.
Fighting poverty with mobile money: interview with Claudia McKay, Consultative Group to Assist the Poor (CGAP), the World Bank
One billion – that’s almost half – of the world’s “unbanked” population have a cell phone, making the mobile channel a critical component in the fight against poverty.
What makes Asia Pacific the most exciting mobile market in the world? Interview with Rohit Dadwal, MD Asia Pacific, MMA
With an eye-watering 2.9 billion mobile subscriptions, Asia Pacific accounts for half of the world’s mobile population. This diverse region boasts the world’s largest mobile market, China, the fastest growing, India, the most advanced, Japan and South Korea as well as some of the most undeveloped. But one thing is for sure across Asia Pacific, nothing rivals mobile as the medium for marketers to reach their audience.
The problem with cash is that it sometimes disappears without trace. Mobile money introduces an audit trail that makes it harder for corrupt officials to steal.
Chris Bourke is a veteran of mobile marketing, having co-founded the first agency in the UK dedicated to mobile marketing, Aerodeon, in 2000. He is now the UK managing director of Mobext, Havas Media’s mobile arm.
BuzzCity has grown into one of the largest global mobile ad networks by focusing on the vast Asian mobile market, before tackling the crowded US market. Few people have a better view of the largely untapped potential of the mobile Web audience in developing countries such as India, Indonesia and China. Dr Lai shares his tips and insights on the worldwide mobile Web.
Using mobile Web-based research to deliver insights into the mobile-only generation: interview with On Device Research
On Device Research has generated some fascinating research into the mobile-only generation – this is the very significant proportion of mobile Web users who do not access the Web via any other device other than their cell phone. What makes this research even more interesting is that the surveys are conducted exclusively via the mobile Web. In this interview, the founder tells us more about the research and how it was conducted.