This short interview with Louis Gump, VP of Mobile at The Weather Channel, is a fascinating snapshot on the state of mobile today, from an articulate, front-line practitioner.

Louis talks about his three principles for mobile success; the importance of continuous innovation; keeping it simple; and the trend to deeper content. “It’s a little bit like 1998 or 1999 on the Internet, where you know it’s a big deal, and you know you can do a lot of cool things, but there’s still a lot to be built out.”

The Weather Channel’s weather.mobi site was an early pioneer in mobile web and one of its most acute practitioners. With 7-9 million unique visits a month (and growing fast) they're clearly getting something right.