The Weather Channel's approach to mobile
Meet the man behind one of the most successful mobile sites in the world. “It’s a little bit like 1998 or 1999 on the Internet - there’s still a lot to be built out.”
This short interview with Louis Gump, VP of Mobile at The Weather Channel, is a fascinating snapshot on the state of mobile today, from an articulate, front-line practitioner.
Louis talks about his three principles for mobile success; the importance of continuous innovation; keeping it simple; and the trend to deeper content. “It’s a little bit like 1998 or 1999 on the Internet, where you know it’s a big deal, and you know you can do a lot of cool things, but there’s still a lot to be built out.”
The Weather Channel’s weather.mobi site was an early pioneer in mobile web and one of its most acute practitioners. With 7-9 million unique visits a month (and growing fast) they're clearly getting something right.
Very nice video interview and insight on what is going on in the mobile space.
I've been using AccuWeather mobile service. I don't live in US and AccuWeather provides info for my country (Uruguay) -and many others as far as I recall-. I just checked weather.mobi on my mobile and couldn't find weathercasts for anywhere out of US.
Regards
This is really Great to know the Views are in the Milions not hundred thousands the MILLIONS! This is exciting I am building my site now and i will defiently have a link to weather chanel and cnn I need hits to :-) http://mobiradi.mobi
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