Video: How mobile Web should fit into your digital strategy – ILICCO ELIA, head of mobile, LBi talks to mobiThinking
This insightful interview delves into why it is essential for brands to have a mobile strategy and why companies should exploit mobile Web before mobile app, with tips for promoting mobile sites and converting visitors into customers.
Video: Autotrader, lessons from a decade on the mobile Web. Amy Gale, Autotrader Mobile, talks to mobiThinking.
This in-depth interview explores how the UK’s number-one car-sales magazine transitioned from print to digital and became a top mobile destination, with 1.4 million monthly mobile users searching 350,000 vehicles.
Essential tips for building a lean and mean mobile Website that is easy-to-use and relevant for your customer.
Video: Why HTML5 changes everything. Dimitrios Kontarinis, VP of innovation, Velti talks to mobiThinking
HTML5 refocuses the debate from mobile apps to mobile Web, reducing the cost of development while delivering an app-like experience that works on all advanced handsets, explains Kontarinis. He explores the pros and cons of HTML5, the importance of device detection, while highlighting some best-practice sites and giving us a peak into the future.
This interview examines the expanding role of mobile in advertising/marketing, why mobile isn’t attracting more of brands’ advertising budgets (yet) and what the mobile business needs to do to win the hearts, minds and wallets of big advertisers.
Video: DeviceAtlas powers device detection on the Adfonic mobile ad network. Wes Biggs, Adfonic, and Eileen O'Sullivan, dotMobi
The interview explores mobile advertising market, mobile ad networks and the importance of device detection.
The preferred channel of the hard-to-reach youth demographic is mobile, explains Louca, but engaging them requires a holistic mobile strategy that embraces all mobile media and handsets. He shares his top tips for a success mobile Website and how to monetize the site through mobile.
Video: What is mobile government or m-government? Nick Jones, PM's Office and COI talks to mobiThinking
People are using mobile everyday to manage their lives and to communicate with friends and colleagues, so it makes sense for governments to use mobile to communicate with citizens, says the UK PM’s top digital advisor.
As an affiliate network focuses on cost-per-acquisition, the advertiser doesn’t pay unless the customer clicks on the ad and then proceeds to buy, download, sign up or otherwise fulfill the agreed action – that means less risk for the advertiser says Settini.
Mobile video is set to take off – the networks, devices and users are all ready.