Mobile marketing experts
Get your smarts - fresh from the front line - and insight from top mobile marketers as they embrace the most exciting new medium since television. Check out our library of expert interviews.
Top tips when choosing an agency or service provider for your mobile strategy, by Melissa Parrish, Forrester
As mobile becomes an essential part of customer engagement, choosing the right partner is critical for brands that want to establish a successful, long-term mobile strategy.
This guide profiles in-depth the world's biggest and best mobile agencies, asking the questions that every brand, publisher or creative agency needs to know to pick the right mobile partner.
Ten-year-old Swedish mobile agency Mobiento has amassed a wealth of accolades and a who’s who of multinational clients. Over a third of business now comes from outside Scandinavia, helped by opening a New York office. This in-depth profile of Mobiento is the latest addition to the guide to the world's biggest and best mobile agencies.
With over 600 branded apps and mobile sites in 30 countries to its name, Golden Gekko is one of the world’s most prolific mobile agencies and a welcome addition to the mobiThinking guide to mobile agencies. The guide profiles in-depth 14 of the world's biggest and best mobile agencies, asking the need-to-know questions to help you pick the right mobile partner.
Comparative research finds that Chinese consumers use mobile devices more than US counterparts, particularly for purchasing, social networking, games and videos and are more ready to try out new mobile technology and mobile marketing.
Video: US warehouse chain fosters member loyalty with mobile; shares tips on mobile retail. Matt Martin, Sam’s Club
Mobile retail should not be about technology, platforms and devices or even demographics. Start by understanding who the customer is, what they do and what they really want. When you know what is most meaningful, beneficial and adds the most value, invest specifically in those areas.
Video: Using mobile to tap into millions of Live Nation concert-goers. Russell Wallach, Live Nation Network
47 Million fans attended a Live Nation concert in 2010. The vast majority of those have a mobile. Find out how Live Nation uses mobile to engage with concert-goers before, during and after the event.
People readily volunteer their location in return for an accurate local weather forecast, which means The Weather Channel knows where everybody is. Couple this with contextual relevance, an offer on a hot drink at a retail outlet nearby when it’s cold, or a sunny holiday when it’s snowing, and you have a winning combination.
Video: What mobile customers want from hotels; how HTML5 helps hotels meet those requirements. Stephen Gates, Starwood Hotels
When people are in a city they don’t know and need to find and book a hotel, check the address or get directions to a hotel, it is natural for them to turn to their mobile device. HTML5 enables Starwood to upgrade this utilitarian nature of mobile Web to a brand experience unique to each hotel chain.