Mobile marketing experts
Get your smarts - fresh from the front line - and insight from top mobile marketers as they embrace the most exciting new medium since television. Check out our library of expert interviews.
How mobile money is changing Africa: interview with Barry Coetzee of iVeri
The problem with cash is that it sometimes disappears without trace. Mobile money introduces an audit trail that makes it harder for corrupt officials to steal.
Five-minute interview: Chris Bourke, Managing Director, Mobext
Chris Bourke is a veteran of mobile marketing, having co-founded the first agency in the UK dedicated to mobile marketing, Aerodeon, in 2000. He is now the UK managing director of Mobext, Havas Media’s mobile arm.
Five-minute interview: Dr KF Lai, CEO of BuzzCity
BuzzCity has grown into one of the largest global mobile ad networks by focusing on the vast Asian mobile market, before tackling the crowded US market. Few people have a better view of the largely untapped potential of the mobile Web audience in developing countries such as India, Indonesia and China. Dr Lai shares his tips and insights on the worldwide mobile Web.
Using mobile Web-based research to deliver insights into the mobile-only generation: interview with On Device Research
On Device Research has generated some fascinating research into the mobile-only generation – this is the very significant proportion of mobile Web users who do not access the Web via any other device other than their cell phone. What makes this research even more interesting is that the surveys are conducted exclusively via the mobile Web. In this interview, the founder tells us more about the research and how it was conducted.
B2B mobile marketing – the insider’s guide to engaging business customers by mobile, with Christina “CK” Kerley
When you think about it, mobile is an obvious channel to engage hard-to-reach, busy and highly mobile people. Armed with high-spec phones, with an employer that picked up the bill, they were the first to adopt mobile email, mobile Web and SMS alerts, to help them keep their fingers on the pulse of business, news, markets etc.
The insider’s guide to mobile Web marketing in France
Mobile Web and mobile marketing in France has been dominated by the three mobile network operators’ portals and opt-in SMS databases, but during 2010 independent mobile publishers and marketing agencies were gaining momentum. This guide contains all the latest stats including top mobile destinations.
Five-minute interview: Carsten Frien, CEO, Madvertise
Meet the CEO and co-founder of Madvertise, a Berlin-based mobile ad network focused on German-speaking markets i.e. Germany, Austria and Switzerland.
mobiThinking guide to mobile agencies: 2ergo
The UK-based mobile powerhouse 2ergo is the latest addition to the mobiThinking guide to mobile agencies. This guide profiles in-depth 12 of the world's biggest and best mobile agencies, asking the questions that every brand, publisher or creative agency needs to know to pick the right mobile partner.
What is Mobile 2.0? Three expert opinions: Sven Huberts, Marvellous; Ben Scott-Robinson, We Love Mobile; Raam Thakrar, Touchnote
We’ve all heard of Mobile 2.0, but not many people can actually articulate what it is or it will actually deliver for consumers or brands. We asked three mobile experts to share their views.
