Mobile marketing experts
Get your smarts - fresh from the front line - and insight from top mobile marketers as they embrace the most exciting new medium since television. Check out our library of expert interviews.
Procter & Gamble ran its first mobile campaign in Asia in 2002. Eight years on Asia still leads P&G's mobile strategy. Not only is Asia the world's most populous region, it's also one of the most diverse. So while brands use cutting-edge mobile technology to engage with customers in Japan, they are also using basic SMS to connect with consumers in rural Indonesia (people it is almost impossible to reach through other channels).
The rest of the world is fascinated by mobile in Japan – but few people really know what's going on. The truth is, quite simply, mind-boggling. This guide is packed with jaw-dropping statistics, enlightening case studies and analysis, while identifying all the movers and shakers in the business.
Mobile: it's about the consumer, stupid. Five-minute interview with Barney Loehnis, head of digital, OgilvyOne, Asia Pacific
The key to a successful mobile strategy is being consumer-centric – if companies implement the consumer services that benefit the customer first, they will find customers much more receptive when they introduce mobile marketing. Pearls of wisdom; plus the mobile sites, services and technologies that excite (and irritate) OgilvyOne's new head of digital for Asia.
As the Winter Olympics 2010 kicks off in Vancouver, we turn to Laura Marriott, Canadian national, mobile guru and ex-president of MMA to be our guide to mobile in Canada. She taps Canada's top wireless experts for the latest news and views on mobile Web, services and marketing.
Saatchi's head of digital is on a mission to persuade both brands and the advertising business that mobile should be a critical part of their marketing mix. That means allocating more of the budget to mobile and investing in the necessary expertise.
Get the latest stats and facts on Europe's largest mobile market from ComScore founder Gian Fulgoni and MMA Germany chairman, Mark Wächter - includes top 10 mobile sites, the leading brands, agencies, publishers and ad networks.
This essential resource profiles in depth ten pioneers from the most successful brands, publishers and agencies in mobile Web marketing – it’s packed with innovative campaigns, helpful tips and insights from across the globe
The key to a successful mobile strategy is identifying and meeting the needs of citizens, through interactive and utility-based mobile services, says MacDonald.
With a decade of experience, Reuters is both a veteran and a pioneer in mobile. And Ilicco Elia who runs the consumer side of Reuters’ mobile business is a refreshingly frank man, happy to share Reuters’ wealth of mobile experience and his views on what still needs to change in the industry.