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When top creative agencies tell clients to skill-up in mobile, brands will react, but where will they find the skills?

Saatchi & Saatchi's Tom Eslinger advocates recruiting people who understand and get excited by mobile – but are there enough of those to go round?

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Industry News

Mobile marketing payer, TMSfactory comes up with new version offering simple tools for SMS campaigns

Hong-Kong based Mobile marketing solution provider, TMSfactory.com has unveiled a new version of its Freemium service incorporating simple tools to build SMS campaigns.

Toyota and Volkswagen Rev Up Mobile Ads

This week two major car companies are speeding into mobile marketing. Both Volkswagen and Toyota are touting their mobile campaigns. Yesterday, Volkswagen of America announced the launch of their smart phone-optimized mobile site with detailed information on their line of vehicles along with national and...

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