Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers

Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited.

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Discovery: on-deck or off?

For mobile content players, discovery is the big challenge. How do you get people to experience your .mobi for the first time?

Do you get your content on to the operator’s portals (‘on deck’)? Do you go direct, and help people to find and enter your URL on their own (‘off deck’)? A combination of both?

An informal survey among the mobirati indicates that the US market is about 30% off-deck and 70% on-deck while the European market is the reverse. Any thoughts about why this should be the case are welcome.

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Mobile Marketing Forum Report - Day 1

Here are our mobiThinking impressions as day one of the Mobile Marketing Forum in New York draws to a close:

This joint is jumping

800 people. The networking area is packed non-stop. People doing real business. Badge-watch: some of the world’s biggest brands. In media, travel, entertainment, consumer brands… We’re not in Kansas any more.

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Mobile Marketing Forum Foreplay

It’s 96 degrees F in New York. The dotMobi team is out in force for the Mobile Marketing Forum starting later this morning. Your jet-lagged correspondent was up bright and ridiculously early with a complimentary copy of USA Today.

The cover story: “Are Google and Yahoo Dinosaurs? Many on the hunt for a way to cash in on wireless search.”

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Everything You Wanted to Know About Mobile SEO But Were Afraid to Ask….

That’s right, we’ve just published the latest in our series of ‘best practice’ papers and this time it’s on the thorny issue of mobile SEO.

Go get it now. It’s jam-packed with 20 or so pages on the following things:

The different requirements of mobile users and how this effects your mobile SEO effort.
The different ways in which mobile search engines are working, and how this impacts the way you need to build your mobile sites.

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Predicting the Predictive Mobile Search Keywords

According to Google's research, the average query on it’s Mobile Search is 15 characters long, but takes roughly 30 key presses and approximately 40 seconds to enter. This means that search engines don't have a lot to work with when tasked with providing the user with an experience that roughly equates to the quality of desktop search.

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Why a dotMobi domain makes sense for SEO

Here's why:

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