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FTC allows Google to purchase AdMob, but the investigation contributes little to collective understanding of the mobile
Submitted by Editor on 28 May, 2010 - 12:50.With so much media attention on the Google/AdMob investigation, you might expect the FTC to go to some lengths to justify its conclusion that Google's US$750 million purchase of AdMob should go ahead. After all, it believes these networks to be number one and two (that's news, by the way). The hope was that in explaining itself, the FTC statement might help to shed some light on the emerging market of mobile ad networks.
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Mobile money will make the world go round
Submitted by Editor on 21 May, 2010 - 10:52.The world has gone m-tastic… m-commerce, m-banking, m-coupons, m-tickets, m-wallets, m-travel, m-retail and many other things pre-fixed with an “m-” (for mobile). All those that are money-related – or should we say m-money – fall into two categories: using a mobile device to a) do banking-type things with cash (deposit, transfer funds, withdraw, get paid, pay bills) and b) purchase things (physical and digital goods, travel and entertainment either on the mobile Web or at the store/venue/station.
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Mobile Ads Go Mainstream: starring the FTC, Google, Apple's $1m iAds and a soap-opera story-line that's has the media hooked
Submitted by Editor on 7 May, 2010 - 12:45.It has taken just five months for mobile advertising to go from a trickle of coverage in the mainstream media to a feeding frenzy. Since Google announced its plan to buy mobile ad network AdMob for US$750 million AdMob for US$750 million in November, national papers and newswires (in the US particularly) have clambered over each other to report the latest rumor, speculation and hearsay, followed by innumerable me-too pieces in trade journals and blogs.
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Why Asia will (continue to) dominate the mobile Web – from now on, it's not just about Japan
Submitted by Editor on 16 April, 2010 - 08:38.There are two reasons why Asia is the most fascinating part of the world for mobile (anyone disagree with that premise?). First, there's the really advanced mobile markets spearheaded by Japan (but also South Korea, Singapore, Hong Kong etc), that set all the precedents that Western nations follow. Second, there are the developing nations that have a) huge and growing populations; and b) have low PC penetration, so mobile will inevitably become the primary way that people access the Internet and many services (that they haven't been able to previously) and connect with brands.
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Mobile ad network Admoda doesn't sell out
Submitted by Editor on 1 April, 2010 - 13:18.In a thinly veiled attack on rival mobile ad networks (and other mobile start-ups) that have a) taken VC funds and/or b) sold out, Admoda issued a press statement with tongue-firmly-in-cheek, see:
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Why Japan is the king of mobile: the stats and facts
Submitted by Editor on 25 March, 2010 - 11:33.Japan has much higher mobile Internet penetration than the US or Europe. This high usage of the mobile Internet (and mobile data generally) means mobile advertising/marketing is considerably more advanced than elsewhere.
• There are good reasons why Japan is king of mobile – and it's not just a cultural thing – and the mobile ecosystem in other countries would benefit greatly if these were emulated.
• The Japanese operators take much of the credit for fostering this environment (operators elsewhere, please check you are following their lead).6 comments
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Carnival of the Mobilists #214 – the best of mobile blogging
Submitted by Editor on 8 March, 2010 - 12:00.The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and not-seen-for-a-while Carnival contributors – pulled out all the stops. Thanks to all who submitted (hosting the Carnival has been educational as always) – keep up the good work.
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Vancouver Winter Olympics – mobile is a winner
Submitted by Editor on 19 February, 2010 - 12:00.UPDATED: 02 March, 2010
Mobile is a Winter Olympics winner for US broadcaster NBC. The stats show it received more mobile visits by the opening ceremony than for the entire 2006 Winter Games and after 17 days had attracted more than 2.5 times the mobile visits at the 2008 Summer Olympics.
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The biggest mobile companies in the world
Submitted by Editor on 18 February, 2010 - 18:00.Tomi Ahonen (blogger, author, speaker etc) has been crunching numbers and has come up with the world's largest companies in mobile, having stripped away other revenues. No small task.
