Applications

  • Android looks like the big winner from Nokia’s plan to drop the Symbian OS. So should your mobile strategy now focus on Android?

    Submitted by Editor on 31 March, 2011 - 10:13.



    UPDATED 08 April 2011: to include Gartner’s projections for smartphone sales. Confirms IDC’s expectation that Android will become the dominant smartphone operating system, now Nokia has abandoned Symbian.


  • Carnival of the Mobilists #247: best mobile blogging of the past month

    Submitted by Editor on 21 March, 2011 - 12:00.

    Mobile in the disaster zone
    The horrifying earthquake/tsunami in Japan on March 11, 2011, has spurred no shortage of mobile-related stories among journalists/bloggers. Of these, two mobile bloggers stand out:

  • Mobile Web first – the consensus from mobile experts and global brands… pinch me, I must be dreaming

    Submitted by Editor on 14 February, 2011 - 07:00.

    In 2010, the agenda and presentations at mobile conferences (also mobile awards) tended to focus more on mobile download apps than mobile Web or messaging. This isn’t surprising considering the huge sums that brands had invested in developing and then promoting these apps through advertising and PR/media coverage; not to mention the profits that agencies (often found on the conference rostrum) of all descriptions have made off the back of app mania.

  • The reality of publishing newspapers and magazines for Apple’s iPad – a New York Times article

    Submitted by Editor on 18 January, 2011 - 13:03.

    With all big news and magazine publishers investing considerable funds into the applications for the iPad, Apple’s tablet computer, it is interesting to read an article in a major newspaper, The New York Times (which incidentally has an iPad app), about the reality of the iPad/App store business model.

    1 comment

  • Most popular content on mobiThinking in 2010

    Submitted by Editor on 3 January, 2011 - 23:53.

    The top destinations on mobiThinking in 2010 were the Guide to mobile ad networks and the Compendium of global mobile stats with 43,000 and 40,000 page views respectively, followed by the guides to top world’s top mobile markets, mobile agencies and mobile awards.
    In 2010 mobiThinking enjoyed 77 percent growth in visitor figures compared with 2009. We attribute this to the quality of the content we received from our many contributors in the form of interviews, guides, country profiles, agency and ad network profiles. Thanks for all your support in 2010.

    1 comment

  • The false economy of vanity apps and the people who are growing fat by not telling their clients the truth

    Submitted by Editor on 12 December, 2010 - 17:09.

    This blog post attempts to explain three things about mobile marketing, mobile ad networks, apps and analysts that have puzzled - and irritated - mobiThinking throughout 2010. With the help of a briefing with an ad network (Millennial Media), one awards dinner (The EMMAs) and some pre-Christmas drinks and chat, mobiThinking has reached a conclusion. This conclusion, if correct, is a worrying one, as the answers/causes of these puzzles are closely and intertwined, creating a dangerous and self-perpetuating false economy. While Apple and the iPhone have benefited greatly from this false economy, the blame falls, mostly, elsewhere with collective responsibility lying with everyone else who is getting fat off the back of it. It’s not a conspiracy, but there is too much silence from people who ought to know better.
    mobiThinking doesn’t expect this opinion to be popular. And those that have been riding the mobile app gravy train are not going to like this prediction for 2011: “Sorry, but it ain’t going to last.”

    3 comments

  • Win free tickets for MobileSQUARED Roadshow (New York, November 2, 2010)

    Submitted by Editor on 27 October, 2010 - 08:04.

    The MobileSQUARED team has given mobiThinking five free tickets for the New York Roadshow next week to anyone who can answer these questions. All the answers can be found in articles in the MobileSQUARED newsletter.

    1. 6.9 percent of US consumers that view a mobile ad go on to purchase the item, but what ethnic group is most likely to make a purchase after viewing an ad: a) African American; b) White; or c) Hispanic?
  • Three lessons from Design For Mobile 2010 (Chicago) – an event report from Ian Homer, Bemoko

    Submitted by Editor on 26 September, 2010 - 19:18.

    The next best thing to attending an excellent event is receiving a blow-by-blow report of the conference highlights.
    Ian Homer, director of services – and design guru - at mobile agency Bemoko, fills us in on lesson’s learned at last week’s Design for Mobile… It seems we missed an “inspirational conference”.

    • Also see this guide to mobile design with tips from the speakers at this event:

  • FTC allows Google to purchase AdMob, but the investigation contributes little to collective understanding of the mobile

    Submitted by Editor on 28 May, 2010 - 12:50.

    With so much media attention on the Google/AdMob investigation, you might expect the FTC to go to some lengths to justify its conclusion that Google's US$750 million purchase of AdMob should go ahead. After all, it believes these networks to be number one and two (that's news, by the way). The hope was that in explaining itself, the FTC statement might help to shed some light on the emerging market of mobile ad networks.

  • Mobile money will make the world go round

    Submitted by Editor on 21 May, 2010 - 10:52.

    The world has gone m-tastic… m-commerce, m-banking, m-coupons, m-tickets, m-wallets, m-travel, m-retail and many other things pre-fixed with an “m-” (for mobile). All those that are money-related – or should we say m-money – fall into two categories: using a mobile device to a) do banking-type things with cash (deposit, transfer funds, withdraw, get paid, pay bills) and b) purchase things (physical and digital goods, travel and entertainment either on the mobile Web or at the store/venue/station.

    4 comments

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