Apple is the fifth heavyweight to snap up a mobile ad network with the acquisition of Quattro Wireless (according to the Quattro blog on Tuesday). That's right: fifth. It's another huge endorsement of mobile advertising. Though what's significant about Apple is that, up to now, it hasn't shown any interest in advertising, mobile or otherwise.
If numerous press reports are to be believed the FTC plans to investigate Google's proposed acquisition of AdMob. If so the FTC has the opportunity to request revenue figures from the 15-20 big mobile ad networks serving the US market, hitherto unavailable to all those mobile pundits that have been speculating about who is the biggest. This means the FTC can put a stop to all the speculation… speculation that is unhelpful to a) Google/AdMob who don't want to be seen as dominant; b) all the other networks that serve the US market; c) advertisers and publishers that might be mislead into thinking size is everything when choosing an ad network.
'Tis the season for crystal ball gazing. As the year draws to a close expect every sometime mobile pundit and their dog to roll out their predictions for 2010. Most of this will be pointless drivel or marketing claptrap.
People who are allowed to make predictions for 2010:
a) Analysts – it's their job.
b) Industry associations – they should know what they're talking about.
c) er… that's it.
Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc).
Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win.
To find out more about the world’s second largest mobile market (after China) and one of the most exciting, also see The insider’s guide to mobile Web marketing in India
This page has been moved here, where it has been updated with lots of videos and even more links.
Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.
Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob.
P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped.
This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns.
This morning mobiThinking received an email from Twitter – seemingly sent on Thursday (postal strike maybe?) alerting us, along with all other customers no doubt, to changes in the terms and conditions.
This guide to mobile and youth was article of the week on the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. The article was also featured on Mob Soc Net, Millennial marketing and by MobileYouth.org’s Josh Dhaliwal.
In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked:
What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world.