Google: app stores are not the future

Vic Gundotra, Google Engineering vice president and developer evangelist told the Mobilebeat conference in San Francisco last week that the Web had won, according to the Financial Times. Google believes that cell-phone users will get their information and entertainment through browsers in future, rather than from downloaded applications.

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How will savvy brands use mobile marketing to take advantage of the FIFA World Cup?

Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup

Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year.

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Nice iPhone application, but why ignore the vast majority of mobile customers?

Brands that focus on the iPhone are ignoring the vast majority of customers that use other phones. That’s the message from mobile analytics firm Bango and it’s clearly underscored by the latest statistics.

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Toast to the iPhone: a must-see beer app

mobiThinking was privy to a mouthwatering mobile application from Cobra beer. It’s a beer brewed in the Indian style for the European drinker, with a cutting-edge promotion to woo the upwardly-mobile drinker.

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Mobile Marketing Forum Report - Day 1

Here are our mobiThinking impressions as day one of the Mobile Marketing Forum in New York draws to a close:

This joint is jumping

800 people. The networking area is packed non-stop. People doing real business. Badge-watch: some of the world’s biggest brands. In media, travel, entertainment, consumer brands… We’re not in Kansas any more.

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Mobile Marketing Forum Foreplay

It’s 96 degrees F in New York. The dotMobi team is out in force for the Mobile Marketing Forum starting later this morning. Your jet-lagged correspondent was up bright and ridiculously early with a complimentary copy of USA Today.

The cover story: “Are Google and Yahoo Dinosaurs? Many on the hunt for a way to cash in on wireless search.”

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Everything You Wanted to Know About Mobile SEO But Were Afraid to Ask….

That’s right, we’ve just published the latest in our series of ‘best practice’ papers and this time it’s on the thorny issue of mobile SEO.

Go get it now. It’s jam-packed with 20 or so pages on the following things:

The different requirements of mobile users and how this effects your mobile SEO effort.
The different ways in which mobile search engines are working, and how this impacts the way you need to build your mobile sites.

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Predicting the Predictive Mobile Search Keywords

According to Google's research, the average query on it’s Mobile Search is 15 characters long, but takes roughly 30 key presses and approximately 40 seconds to enter. This means that search engines don't have a lot to work with when tasked with providing the user with an experience that roughly equates to the quality of desktop search.

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Is your mobi site really, really ready?

If your .mobi site has usability problems wouldn’t you like to know about them before your target audience does?

Of course you would. That’s why we invented ready.mobi, the free testing tool that evaluates mobile-readiness according to industry best practices & standards.

All you do is visit ready.mobi, put in your site’s URL, and (as our friends in the UK like to say) “Bob’s your uncle”.

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Why a dotMobi domain makes sense for SEO

Here's why:

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