Mobile marketing isn’t rocket science. But there’s one thing you probably ought to know about: mobile websites and pages that look great on one device might crash and look awful on another.
It’s a fact of life for mobile marketers but, as you’re about to see, there’s no need to panic.
Device diversity: a marketing challenge
The people who develop mobile applications and websites used to only think about the limitations of the mobile device. Small screen. No proper keyboard. No mouse.
Today, mobile developers and marketers have woken up to the idea that the mobile handset is not a disabled device, it’s a differently-abled device.