apps

  • Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers

    Submitted by Editors Desk on 18 June, 2009 - 07:35.

    Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited.

    2 comments

    Click for more

  • Toast to the iPhone: a must-see beer app

    Submitted by Editors Desk on 18 March, 2009 - 19:33.

    mobiThinking was privy to a mouthwatering mobile application from Cobra beer. It’s a beer brewed in the Indian style for the European drinker, with a cutting-edge promotion to woo the upwardly-mobile drinker.

    2 comments

    Click for more

  • The Google Phone Cometh (so what)?

    Submitted by Editors Desk on 20 October, 2008 - 23:00.

    mobiThinking thought we should follow up on (aka pinch) an article about the Google Phone. We spotted it in the periodical email our shamelessly techie big-sister-site mobiForge (previously known as dev.mobi) sends out the mobile developer community.

    Click for more

  • Discovery: on-deck or off?

    Submitted by Claire OGorman on 2 July, 2008 - 23:00.

    For mobile content players, discovery is the big challenge. How do you get people to experience your .mobi for the first time?

    Do you get your content on to the operator’s portals (‘on deck’)? Do you go direct, and help people to find and enter your URL on their own (‘off deck’)? A combination of both?

    An informal survey among the mobirati indicates that the US market is about 30% off-deck and 70% on-deck while the European market is the reverse. Any thoughts about why this should be the case are welcome.

    2 comments

    Click for more

Syndicate content