Mobile in the disaster zone
The horrifying earthquake/tsunami in Japan on March 11, 2011, has spurred no shortage of mobile-related stories among journalists/bloggers. Of these, two mobile bloggers stand out:
In 2010, the agenda and presentations at mobile conferences (also mobile awards) tended to focus more on mobile download apps than mobile Web or messaging. This isn’t surprising considering the huge sums that brands had invested in developing and then promoting these apps through advertising and PR/media coverage; not to mention the profits that agencies (often found on the conference rostrum) of all descriptions have made off the back of app mania.
With all big news and magazine publishers investing considerable funds into the applications for the iPad, Apple’s tablet computer, it is interesting to read an article in a major newspaper, The New York Times (which incidentally has an iPad app), about the reality of the iPad/App store business model.
The top destinations on mobiThinking in 2010 were the Guide to mobile ad networks and the Compendium of global mobile stats with 43,000 and 40,000 page views respectively, followed by the guides to top world’s top mobile markets, mobile agencies and mobile awards.
In 2010 mobiThinking enjoyed 77 percent growth in visitor figures compared with 2009. We attribute this to the quality of the content we received from our many contributors in the form of interviews, guides, country profiles, agency and ad network profiles. Thanks for all your support in 2010.
This blog post attempts to explain three things about mobile marketing, mobile ad networks, apps and analysts that have puzzled - and irritated - mobiThinking throughout 2010. With the help of a briefing with an ad network (Millennial Media), one awards dinner (The EMMAs) and some pre-Christmas drinks and chat, mobiThinking has reached a conclusion. This conclusion, if correct, is a worrying one, as the answers/causes of these puzzles are closely and intertwined, creating a dangerous and self-perpetuating false economy. While Apple and the iPhone have benefited greatly from this false economy, the blame falls, mostly, elsewhere with collective responsibility lying with everyone else who is getting fat off the back of it. It’s not a conspiracy, but there is too much silence from people who ought to know better.
mobiThinking doesn’t expect this opinion to be popular. And those that have been riding the mobile app gravy train are not going to like this prediction for 2011: “Sorry, but it ain’t going to last.”
As the World Cup host nation kicks off the first match of the tournament today (Friday morning in America, Friday afternoon in Europe/Africa, Friday night in Asia/Pacific) versus Mexico, so commences a fascinating case study in mobile Web.
All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts.
As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note.
Mobile Marketer asked some probing questions about the Guide to mobile advertising networks. And no, we’re not telling you which network refused to be profiled.