Devices

  • How to be a mobile winner at FIFA World Cup: follow the pros

    Submitted by Editors Desk on 20 January, 2010 - 11:00.

    All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts.

    As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note.

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  • The mobiThinking guide to mobile ad networks – Q&A

    Submitted by Editors Desk on 2 October, 2009 - 06:21.

    Mobile Marketer asked some probing questions about the Guide to mobile advertising networks. And no, we’re not telling you which network refused to be profiled.

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  • Essential tips for making your mobile site work better, from Yankee Group

    Submitted by Editors Desk on 21 September, 2009 - 14:13.

    There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement.

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  • Would you advertise on Twitter?

    Submitted by Editors Desk on 12 September, 2009 - 09:00.

    This morning mobiThinking received an email from Twitter – seemingly sent on Thursday (postal strike maybe?) alerting us, along with all other customers no doubt, to changes in the terms and conditions.

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  • How to reach young consumers using the mobile channel

    Submitted by Editors Desk on 8 September, 2009 - 06:24.

    Updated (September 14, 20009)

    This guide to mobile and youth was article of the week on the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. The article was also featured on Mob Soc Net, Millennial marketing and by MobileYouth.org’s Josh Dhaliwal.

    In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked:
    What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world.

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  • Mobile Web: latest facts and stats forecast a rosy outlook

    Submitted by Editors Desk on 28 August, 2009 - 07:18.

    Reasons to be cheerful:

    Of late, we have been spoilt with lots of useful statistics, research and market projections, so much so that we’ve had to break them into manageable chunks. Chapter one paints a rosy outlook for mobile Web marketers, where all around is doom and gloom.

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  • Google: app stores are not the future

    Submitted by Editors Desk on 22 July, 2009 - 07:49.

    Vic Gundotra, Google Engineering vice president and developer evangelist told the Mobilebeat conference in San Francisco last week that the Web had won, according to the Financial Times. Google believes that cell-phone users will get their information and entertainment through browsers in future, rather than from downloaded applications.

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  • How will savvy brands use mobile marketing to take advantage of the FIFA World Cup?

    Submitted by Editors Desk on 24 June, 2009 - 13:39.

    Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup

    Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year.

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  • Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers

    Submitted by Editors Desk on 18 June, 2009 - 07:35.

    Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited.

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