Devices
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Which are the world's biggest and best mobile agencies?
Submitted by Editor on 4 July, 2010 - 10:51.Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide:
• The mobiThinking guide to mobile agencies. -
Meet the biggest South African mobile sites – top 10 shows that on mobile the World Cup host nation is football (soccer) crazy
Submitted by Editor on 11 June, 2010 - 07:27.As the World Cup host nation kicks off the first match of the tournament today (Friday morning in America, Friday afternoon in Europe/Africa, Friday night in Asia/Pacific) versus Mexico, so commences a fascinating case study in mobile Web.
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How to be a mobile winner at FIFA World Cup: follow the pros
Submitted by Editors Desk on 20 January, 2010 - 11:00.All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts.
As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note.
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The mobiThinking guide to mobile ad networks – Q&A
Submitted by Editors Desk on 2 October, 2009 - 06:21.Mobile Marketer asked some probing questions about the Guide to mobile advertising networks. And no, we’re not telling you which network refused to be profiled.
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Essential tips for making your mobile site work better, from Yankee Group
Submitted by Editors Desk on 21 September, 2009 - 14:13.There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement.
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Would you advertise on Twitter?
Submitted by Editors Desk on 12 September, 2009 - 09:00.This morning mobiThinking received an email from Twitter – seemingly sent on Thursday (postal strike maybe?) alerting us, along with all other customers no doubt, to changes in the terms and conditions.
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How to reach young consumers using the mobile channel
Submitted by Editors Desk on 8 September, 2009 - 06:24.
Updated (September 14, 20009)
This guide to mobile and youth was article of the week on the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. The article was also featured on Mob Soc Net, Millennial marketing and by MobileYouth.org’s Josh Dhaliwal.
In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked:
What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world.3 comments
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Mobile Web: latest facts and stats forecast a rosy outlook
Submitted by Editors Desk on 28 August, 2009 - 07:18.
UPDATE: 22 April, 2010All the latest mobile stats can be found in this special section:
- Global mobile stats: all latest quality research on mobile Web and marketing in one place
The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research (as of April 2010) from credible independent experts. Global mobile subscribers, handset sales, mobile Web usage, mobile ad spend, it is all here.
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Google: app stores are not the future
Submitted by Editors Desk on 22 July, 2009 - 07:49.Vic Gundotra, Google Engineering vice president and developer evangelist told the Mobilebeat conference in San Francisco last week that the Web had won, according to the Financial Times. Google believes that cell-phone users will get their information and entertainment through browsers in future, rather than from downloaded applications.
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