The top destinations on mobiThinking in 2010 were the Guide to mobile ad networks and the Compendium of global mobile stats with 43,000 and 40,000 page views respectively, followed by the guides to top world’s top mobile markets, mobile agencies and mobile awards.
In 2010 mobiThinking enjoyed 77 percent growth in visitor figures compared with 2009. We attribute this to the quality of the content we received from our many contributors in the form of interviews, guides, country profiles, agency and ad network profiles. Thanks for all your support in 2010.
It has taken just five months for mobile advertising to go from a trickle of coverage in the mainstream media to a feeding frenzy. Since Google announced its plan to buy mobile ad network AdMob for US$750 million AdMob for US$750 million in November, national papers and newswires (in the US particularly) have clambered over each other to report the latest rumor, speculation and hearsay, followed by innumerable me-too pieces in trade journals and blogs.
There are two reasons why Asia is the most fascinating part of the world for mobile (anyone disagree with that premise?). First, there's the really advanced mobile markets spearheaded by Japan (but also South Korea, Singapore, Hong Kong etc), that set all the precedents that Western nations follow. Second, there are the developing nations that have a) huge and growing populations; and b) have low PC penetration, so mobile will inevitably become the primary way that people access the Internet and many services (that they haven't been able to previously) and connect with brands.
The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and not-seen-for-a-while Carnival contributors – pulled out all the stops. Thanks to all who submitted (hosting the Carnival has been educational as always) – keep up the good work.
'Tis the season for crystal ball gazing. As the year draws to a close expect every sometime mobile pundit and their dog to roll out their predictions for 2010. Most of this will be pointless drivel or marketing claptrap.
People who are allowed to make predictions for 2010:
a) Analysts – it's their job.
b) Industry associations – they should know what they're talking about.
c) er… that's it.
Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win.
To find out more about the world’s second largest mobile market (after China) and one of the most exciting, also see The insider’s guide to mobile Web marketing in India
This page has been moved here, where it has been updated with lots of videos and even more links.
Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.
Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob.
From Los Angeles to London, this is mobiThinking’s pick of mobile conferences and award ceremonies from around the world.