MMA
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Which are the world's biggest and best mobile agencies?
Submitted by Editor on 4 July, 2010 - 10:51.Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide:
• The mobiThinking guide to mobile agencies. -
Mobile Ads Go Mainstream: starring the FTC, Google, Apple's $1m iAds and a soap-opera story-line that's has the media hooked
Submitted by Editor on 7 May, 2010 - 12:45.It has taken just five months for mobile advertising to go from a trickle of coverage in the mainstream media to a feeding frenzy. Since Google announced its plan to buy mobile ad network AdMob for US$750 million AdMob for US$750 million in November, national papers and newswires (in the US particularly) have clambered over each other to report the latest rumor, speculation and hearsay, followed by innumerable me-too pieces in trade journals and blogs.
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Why Asia will (continue to) dominate the mobile Web – from now on, it's not just about Japan
Submitted by Editor on 16 April, 2010 - 08:38.There are two reasons why Asia is the most fascinating part of the world for mobile (anyone disagree with that premise?). First, there's the really advanced mobile markets spearheaded by Japan (but also South Korea, Singapore, Hong Kong etc), that set all the precedents that Western nations follow. Second, there are the developing nations that have a) huge and growing populations; and b) have low PC penetration, so mobile will inevitably become the primary way that people access the Internet and many services (that they haven't been able to previously) and connect with brands.
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Carnival of the Mobilists #214 – the best of mobile blogging
Submitted by Editor on 8 March, 2010 - 12:00.The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and not-seen-for-a-while Carnival contributors – pulled out all the stops. Thanks to all who submitted (hosting the Carnival has been educational as always) – keep up the good work.
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Crystal ball gazing (part 1): The MMA's predictions for 2010
Submitted by Editors Desk on 15 December, 2009 - 15:14.'Tis the season for crystal ball gazing. As the year draws to a close expect every sometime mobile pundit and their dog to roll out their predictions for 2010. Most of this will be pointless drivel or marketing claptrap.
People who are allowed to make predictions for 2010:
a) Analysts – it's their job.
b) Industry associations – they should know what they're talking about.
c) er… that's it.2 comments
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10 things you should know about mobile in India
Submitted by Editors Desk on 25 November, 2009 - 09:58.Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win.
To find out more about the world’s second largest mobile market (after China) and one of the most exciting, also see The insider’s guide to mobile Web marketing in India
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MMA Global Awards: the winners, with links to the best mobile campaigns in the business
Submitted by Editors Desk on 18 November, 2009 - 11:50.
UPDATE: 20 July, 2010This page has been moved here, where it has been updated with lots of videos and even more links.
Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.
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Google buys AdMob – putting it in context and asking the experts
Submitted by Editors Desk on 10 November, 2009 - 14:18.Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob.
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Conferences and awards for mobile marketers’ diaries – Winter 2009 (including offers)
Submitted by Editors Desk on 4 November, 2009 - 14:25.From Los Angeles to London, this is mobiThinking’s pick of mobile conferences and award ceremonies from around the world.
