mobile advertising

  • How to be a mobile winner at FIFA World Cup: follow the pros

    Submitted by Editors Desk on 20 January, 2010 - 11:00.

    All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts.

    As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note.

    1 comment

  • Mobile metrics reports from ad networks: how they stack up

    Submitted by Editors Desk on 15 January, 2010 - 13:55.

    Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants).

    2 comments

  • Carnival of the Mobilists #206

    Submitted by Editors Desk on 13 January, 2010 - 12:00.

    It's a baptism by fire for mobiThinking, stepping in at the last minute to host this, our first Carnival of the Mobilists. But it's a pleasure and an education to read and share the best of the mobile blogs from the past week (or so).

  • Why is Apple buying mobile ad network Quattro Wireless?

    Submitted by Editors Desk on 6 January, 2010 - 09:00.

    Apple is the fifth heavyweight to snap up a mobile ad network with the acquisition of Quattro Wireless (according to the Quattro blog on Tuesday). That's right: fifth. It's another huge endorsement of mobile advertising. Though what's significant about Apple is that, up to now, it hasn't shown any interest in advertising, mobile or otherwise.

  • Dear FTC, if you probe Google's purchase of AdMob, please end speculation: give us real market share of mobile ad networks

    Submitted by Editors Desk on 21 December, 2009 - 19:13.

    If numerous press reports are to be believed the FTC plans to investigate Google's proposed acquisition of AdMob. If so the FTC has the opportunity to request revenue figures from the 15-20 big mobile ad networks serving the US market, hitherto unavailable to all those mobile pundits that have been speculating about who is the biggest. This means the FTC can put a stop to all the speculation… speculation that is unhelpful to a) Google/AdMob who don't want to be seen as dominant; b) all the other networks that serve the US market; c) advertisers and publishers that might be mislead into thinking size is everything when choosing an ad network.

  • Crystal ball gazing (part 1): The MMA's predictions for 2010

    Submitted by Editors Desk on 15 December, 2009 - 15:14.

    'Tis the season for crystal ball gazing. As the year draws to a close expect every sometime mobile pundit and their dog to roll out their predictions for 2010. Most of this will be pointless drivel or marketing claptrap.

    People who are allowed to make predictions for 2010:
    a) Analysts – it's their job.
    b) Industry associations – they should know what they're talking about.
    c) er… that's it.

    2 comments

  • What’s the best mobile ad network for you? 10 more important questions than: what’s the biggest?

    Submitted by Editors Desk on 7 December, 2009 - 12:35.

    Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc).

    8 comments

  • 10 things you should know about mobile in India

    Submitted by Editors Desk on 25 November, 2009 - 09:58.

    Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win.

    To find out more about the world’s second largest mobile market (after China) and one of the most exciting, also see The insider’s guide to mobile Web marketing in India

    2 comments

  • MMA Global Awards: the winners, with links to the best mobile campaigns in the business

    Submitted by Editors Desk on 18 November, 2009 - 11:50.



    UPDATE: 20 July, 2010

    This page has been moved here, where it has been updated with lots of videos and even more links.


    Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.

  • Google buys AdMob – putting it in context and asking the experts

    Submitted by Editors Desk on 10 November, 2009 - 14:18.

    Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob.

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