Mobile marketing
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Why doesn’t the Apple App Store give download figures? Would the truth be unAPPetizing? Know the facts…
Submitted by Editor on 24 August, 2010 - 18:41.There’s no doubt that some companies do really well with download apps for smartphones. The question every potential app publisher should ask is: will we?
The most used apps across all smartphones – note that’s used as opposed to downloaded – in the US according to Nielsen, are Facebook, Google Maps and The Weather Channel (TWC).
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Meet goMobi, the new product for SMBs, Web designers and developers from dotMobi
Submitted by admin on 1 July, 2010 - 11:12.dotMobi has launched a new product: goMobi. While our Instant Mobilizer product served a specific niche in transforming existing content, goMobi is a major leap in capabilities — and possibilities.
goMobi is more than a mobile site builder or content management system. It’s a hybrid of the two that addresses the content gap on the mobile Web.
Content gap?
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Mobile money will make the world go round
Submitted by Editor on 21 May, 2010 - 10:52.The world has gone m-tastic… m-commerce, m-banking, m-coupons, m-tickets, m-wallets, m-travel, m-retail and many other things pre-fixed with an “m-” (for mobile). All those that are money-related – or should we say m-money – fall into two categories: using a mobile device to a) do banking-type things with cash (deposit, transfer funds, withdraw, get paid, pay bills) and b) purchase things (physical and digital goods, travel and entertainment either on the mobile Web or at the store/venue/station.
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Mobile Ads Go Mainstream: starring the FTC, Google, Apple's $1m iAds and a soap-opera story-line that's has the media hooked
Submitted by Editor on 7 May, 2010 - 12:45.It has taken just five months for mobile advertising to go from a trickle of coverage in the mainstream media to a feeding frenzy. Since Google announced its plan to buy mobile ad network AdMob for US$750 million AdMob for US$750 million in November, national papers and newswires (in the US particularly) have clambered over each other to report the latest rumor, speculation and hearsay, followed by innumerable me-too pieces in trade journals and blogs.
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Why Asia will (continue to) dominate the mobile Web – from now on, it's not just about Japan
Submitted by Editor on 16 April, 2010 - 08:38.There are two reasons why Asia is the most fascinating part of the world for mobile (anyone disagree with that premise?). First, there's the really advanced mobile markets spearheaded by Japan (but also South Korea, Singapore, Hong Kong etc), that set all the precedents that Western nations follow. Second, there are the developing nations that have a) huge and growing populations; and b) have low PC penetration, so mobile will inevitably become the primary way that people access the Internet and many services (that they haven't been able to previously) and connect with brands.
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Mobile ad network Admoda doesn't sell out
Submitted by Editor on 1 April, 2010 - 13:18.In a thinly veiled attack on rival mobile ad networks (and other mobile start-ups) that have a) taken VC funds and/or b) sold out, Admoda issued a press statement with tongue-firmly-in-cheek, see:
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Why Japan is the king of mobile: the stats and facts
Submitted by Editor on 25 March, 2010 - 11:33.Japan has much higher mobile Internet penetration than the US or Europe. This high usage of the mobile Internet (and mobile data generally) means mobile advertising/marketing is considerably more advanced than elsewhere.
• There are good reasons why Japan is king of mobile – and it's not just a cultural thing – and the mobile ecosystem in other countries would benefit greatly if these were emulated.
• The Japanese operators take much of the credit for fostering this environment (operators elsewhere, please check you are following their lead).6 comments
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Carnival of the Mobilists #214 – the best of mobile blogging
Submitted by Editor on 8 March, 2010 - 12:00.The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and not-seen-for-a-while Carnival contributors – pulled out all the stops. Thanks to all who submitted (hosting the Carnival has been educational as always) – keep up the good work.
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Why are many great mobile Olympics sites not found by mobile search engines? Join our experiment.
Submitted by Editor on 23 February, 2010 - 17:57.The Olympic mobile search experiment
UPDATE: 25 February, 2010
mobiThinking is recruiting a small number of volunteers around the world to take part in a small case study. We invite you to conduct a search on the leading mobile search engines where you are: e.g. Yahoo; Google; AOL; Bing; Ask; Taptu. Use the terms Winter + Olympics + mobile and document how many of the best local/international mobile Olympic sites come up in the search results. This will give an interesting insight into the effectiveness of mobile search engines, publisher mobile search optimization and the difference that location makes. All helpers will be credited and will have the opportunity to share conclusions and possible remedies.
For further details and to volunteer, please email editor (at) mobiThinking.com.
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