Mobile marketing

  • Mobile Web first – the consensus from mobile experts and global brands… pinch me, I must be dreaming

    Submitted by Editor on 14 February, 2011 - 07:00.

    In 2010, the agenda and presentations at mobile conferences (also mobile awards) tended to focus more on mobile download apps than mobile Web or messaging. This isn’t surprising considering the huge sums that brands had invested in developing and then promoting these apps through advertising and PR/media coverage; not to mention the profits that agencies (often found on the conference rostrum) of all descriptions have made off the back of app mania.

  • The reality of publishing newspapers and magazines for Apple’s iPad – a New York Times article

    Submitted by Editor on 18 January, 2011 - 13:03.

    With all big news and magazine publishers investing considerable funds into the applications for the iPad, Apple’s tablet computer, it is interesting to read an article in a major newspaper, The New York Times (which incidentally has an iPad app), about the reality of the iPad/App store business model.

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  • Most popular content on mobiThinking in 2010

    Submitted by Editor on 3 January, 2011 - 23:53.

    The top destinations on mobiThinking in 2010 were the Guide to mobile ad networks and the Compendium of global mobile stats with 43,000 and 40,000 page views respectively, followed by the guides to top world’s top mobile markets, mobile agencies and mobile awards.
    In 2010 mobiThinking enjoyed 77 percent growth in visitor figures compared with 2009. We attribute this to the quality of the content we received from our many contributors in the form of interviews, guides, country profiles, agency and ad network profiles. Thanks for all your support in 2010.

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  • Mobile world capital: so what is the DNA of a truly mobile city and which cities really vie for the title?

    Submitted by Editor on 25 November, 2010 - 15:28.

    The GSMA announced this week that the city that hosts its annual conference from 2013 to 2017 will also be crowned Mobile World Capital. The shortlist includes six European cities that would make great places for a big conference, but aren’t necessarily the first places that mobiThinking would have expected to be Mobile World Capital: Amsterdam, Barcelona, Cologne, Milan, Munich and Paris.

  • Carnival of the Mobilists (No 243): music, psychology, consumer behavior, apps, ads, movies, handset share and more

    Submitted by Editor on 16 November, 2010 - 13:12.

    Welcome to Carnival of the Mobilists (COM), your round up of the best mobile and wireless blogs and one completely average one. Last week the itinerant COM was hosted by Antoine RJ Wright, next week COm drops in at MJelly. If you want your blog to be considered, submit it to

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  • Mobile in Pakistan: a must-watch video from the founder of Mobile Monday Karachi

    Submitted by Editor on 8 November, 2010 - 19:41.

    mobiThinking was recently sent this video of a presentation given by Rehan Allahwala, the founder of Mobile Monday Karachi at the recent Mobile Monday 10-year Anniversary Summit in Helsinki. We hope to be hearing a lot more on mobile in Pakistan from Mr. Allahwala, in the meantime we highly recommend watching this video. It puts things into perspective.

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  • Win free tickets for MobileSQUARED Roadshow (New York, November 2, 2010)

    Submitted by Editor on 27 October, 2010 - 08:04.

    The MobileSQUARED team has given mobiThinking five free tickets for the New York Roadshow next week to anyone who can answer these questions. All the answers can be found in articles in the MobileSQUARED newsletter.

    1. 6.9 percent of US consumers that view a mobile ad go on to purchase the item, but what ethnic group is most likely to make a purchase after viewing an ad: a) African American; b) White; or c) Hispanic?
  • Three lessons from Design For Mobile 2010 (Chicago) – an event report from Ian Homer, Bemoko

    Submitted by Editor on 26 September, 2010 - 19:18.

    The next best thing to attending an excellent event is receiving a blow-by-blow report of the conference highlights.
    Ian Homer, director of services – and design guru - at mobile agency Bemoko, fills us in on lesson’s learned at last week’s Design for Mobile… It seems we missed an “inspirational conference”.

    • Also see this guide to mobile design with tips from the speakers at this event:

  • Charity and education: it’s all about targeting young people through their channel of choice – mobile

    Submitted by Editor on 20 September, 2010 - 20:11.

    As young people are for the most part surgically attached to their cell phones, it makes sense to engage them via mobile. This makes mobile an attractive proposition for many sectors, but particularly for the charitable sector that had previously struggled to connect with this demographic and for the education sector where the target audience is mostly young people. However, it is only recently that either sector began to wake up to the potential.

  • State of mobile in Latin America: the latest stats, research and trends

    Submitted by Editor on 6 September, 2010 - 19:33.

    Latin America – i.e. South and Central America – and the Caribbean has the hallmarks of a mobile market as exciting, if not in some ways more so, than Asia or Africa. Prompted by the Mobile Marketing Association’s Latin America conference last week, mobiThinking has been on a data quest.

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