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Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.
From Los Angeles to London, this is mobiThinking’s pick of mobile conferences and award ceremonies from around the world.
P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped.
This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns.
The Mobile Marketing Association (MMA) is offering mobiThinking readers a 15 percent discount for the star-studded Mobile Marketing Forum in Berlin, including the live webcast.
Vic Gundotra, Google Engineering vice president and developer evangelist told the Mobilebeat conference in San Francisco last week that the Web had won, according to the Financial Times. Google believes that cell-phone users will get their information and entertainment through browsers in future, rather than from downloaded applications.
ad:tech is offering mobiThinking readers a 10 percent discount on its inaugural MobileMix event at ad:tech San Francisco, April 21 , 2009.
CTIA is offering mobiThinking readers excellent discounts on two concurrent one-day special-interest seminars at its annual event in Las Vegas, March 31, 2009: Billboard Mobile Entertainment Live! ($249) and Mobile Marketing and Advertising ($249).
It’s odd to want to make the mobile Web more like the PC Web, but when it comes to media metrics, that’s what mobile marketers are clambering for. The latest GSMA initiative suggests someone’s starting to listen.
Media buyers want to know what they’re buying into – statistics about a site, its visitors, their demographics and behavior. Fair enough, it’s what they get from a PC Web site, so why not from a mobile site?
Mobile marketing calls for a different kind of creativity. Marching into your creative agency, showing them a tiny banner spec and saying, “Good luck” is not going to get you much.
What seems to be emerging as we listen to some of the mobile pioneers at the Mobile Marketing Forum this week is that creativity lives in different places in the mobile marketing world. The challenges for any creative team looks more like these:
A clear theme that emerged from the Mobile Marketing Forum in New York this week is that the entire marketing industry is pushing itself up a steep learning curve called mobile marketing.
The cost is borne by every player in the value chain. Brand marketers must invest time, money and effort getting up to speed. Agencies must learn everything just to able to present a few things to their clients. They then have to spend an enormous amount of time educating the clients.